Cost Of Email List Rentals Falling
Have you rented 3rd party email lists for acquisition and lead generation? If so, you are aware that costs are dropping. Foliomag.com reported that the downturn in the economy has resulted in a slump in CPM rates for both B2B and B2C lists:“Permission-based e-mail b-to-b, which is the highest priced category, saw a decrease of [...]