Many individuals, endeavoring to make money, are looking for ways that will permit them to work at their own tempo or to be their own boss. It may be that you are one of these individuals and it is likely that you have thought about creating and selling eBooks yourself. The popularity of eBooks [...]
Although low click-through rates are unfortunately the norm in online advertising, publishers have found ways to stay in business by charging per-view rates on their ad inventory. So what happens when consumers use ad-blocking software to remove all forms of online advertising? According to Ars Technica Editor-in-Chief Ken Fisher, who posted an extensive memo [...]
Digital Window Ltd., a joint venture of German publishing company Axel Springer AG and Swiss firm PubliGroupe SA, has agreed to buy competitor Perfiliate Ltd., which operates Buy.at, from AOL Inc. just two years after the Internet company bought the marketing operation. Financial terms of the deal were undisclosed, but it’s fair to say the [...]
With the faster internet speeds of today, video blogging can be a very effective method of posting ideas and promoting products over the internet. Everyone knows about text blogging. Now you can use videos for a better way of expression. This format may entail a lot of resources, but it is all worth it. If [...]
When it’s your task to promote and protect your brand reputation, then you should beware of slick SEO middlemen that interfere in social media and customer relationships. The risks of engaging in “black hat” and “gray hat” SEO tactics are well-known by most brand managers. These are attempts to attract search traffic in a deceitful [...]
