Telnic , the organization behind the award-winning .tel domain announced that Google AdSense will be supported in .tel names by the end of March 2010, continuing its undertaking to develop a service for the benefit of its community.

The free program, Google AdSense, enables website publishers of all sizes to host relevant Google ads and earn additional revenue. As a .tel name does not host a conventional website, Telnic is enabling .tel name owners with AdSense accounts to incorporate their account credentials using the free control panel supplied as part of the .tel service. The ads will then be drawn from Google’s ad network and displayed on the .tel web interface every time it is visited from a computer browser.

Henri Asseily, CTO and Chief Strategist at Telnic, says  “As .tel evolves and more individuals and businesses look to generate new revenues through the service, we will continue to respond to our community and build integration in both ways with useful services that enhance the overall offering of .tel. Whilst those with technical skills can take advantage of the functionality and new business opportunities that TelAds provide, we heard a call for a simpler solution so that everyday users can also have the ability to use the world’s most recognized advertising service, simply and easily.”

TelAds enables .tel owners and service providers to populate .tel names with their own sponsored advertising or rich content. Google AdSense will accompany, not replace the existing TelAds functionality. Telnic will consult its community to see whether other advertising networks should be supported once Google AdSense has been successfully integrated

Over 275,000 .tel names have been registered by individuals and businesses since March 24th 2009, providing a new publishing platform to attain potential customers. “As .tel names include only contact information and keywords, it’s the most direct communications platform you can get. People visit, choose their contact method and then communicate. There is no deception. This transparency is its major selling point,” adds Asseily.