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Google Adwords and PPC News Dec 16th – A New Reason to Advertise on Bing

New Updates

5 Adwords Metrics That Matter

We've had a few people guest post for us in the past and today's post comes from Caeden MacGregor. If you would like to guest post here on the dot COM Report and have your content seen by over 11,000 subscribers then please use the Contact Us form here on our site and let us know. I really wa.... More »
Top 5 Must Haves on a Small PPC Campaign Budget – Part 2 + MORE - Google Adwords News Apr 1st

Top 5 Must Haves on a Small PPC Campaign Budget – Part 2 + MORE - Google Adwords News Apr 1st

Here's today's update on Adwords! Adwords can make or break an online business and if you understand how it works you can really do well. Make sure you check out this topic: Top 5 Must Haves on a Small PPC Campaign Budget – Part 2 Let me know what you think and please take a minute.... More »

Why Startup Businesses Need PPC Services + MORE - Google Adwords News Apr 6th

Here's today's update on Adwords! Adwords can make or break an online business and if you understand how it works it can give your online business the boost you've been seeking. Make sure you check out this topic: "Why Startup Businesses Need PPC Services" Let me know what you think an.... More »

How to Create Truly Effective Long-tail, Query Matching PPC Campaigns That Sell - Google Adwords News Jan 31st

Here we are, the 1st of Feb! I had this post ready to go yesterday but forgot to hit the "Publish" button. Based on your feedback to this post: we changed the design so if you haven't voted please do so and let.... More »
It’s Friday so I’ll keep this short and to the point.

Today I have called this an Adwords and PPC update because I want to bring your attention to the topic:
“A New Reason to Advertise on Bing”

If you haven’t made the move to Bing then you should. One reason I promote Bing is to have another provider of PPC ads other than Google.

Anyway, jump down and take a quick read and as always, please share this post with someone or maybe “Like” it or re-tweet it.

Leave me a comment about your use of Bing…or have you used it? Enjoy the weekend.

Google and the Numbers: They are Huge

$29,3 billion in revenue in 2010, 97% of that coming from advertising $2,5 billion comes from mobile and did you realize we are spending 200 minutes per visitor a month on Googles sites? Google is huge!
Related posts:
Google: One Billion a Month
Social Media Marketing by the Numbers (infographic)
The growth of mobile search: huge in numbers, not in CTR (research)

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Mantra: A Call to Action on Every Page

Guest Post by Marianna Pratt
Exactly what is it you want your website visitors to do?  Ultimately the answer is “purchase something,” but most visitors aren’t ready to buy right away.  They came to your site for some “interim” reason.  But if they get confused or lost, they’ll probably just go away…

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[PODCAST] Internet Ads Update: Amazon’s Price Compare Tool

Amazon’s new Price Compare tool: for a customer, it’s like having the magical superpower of price omniscience! This handy app allows users to speak or type the name of a product or search for it by scanning the barcode – and it’ll then show prices for the product from Amazon and other stores…

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Marketing Campaign: Landing page optimization can help improve the return on your media spend

Let’s take a quick look at the typical marketing funnel in 2011 to see how you can improve your results. If you’re like the average marketer, you spend a lot of money on media, such as:
-          Broadcast TV ads
-          Newspaper ads
-          Magazine ads
-          Outdoor advertising, such as billboards and transit advertising
-          Radio ads
-          Internet advertising, such as banner ads and pay-per-click ads
In fact, marketers spent $238 billion in just the first six months of 2010, according to Nielsen…

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Pursuing Quality Over Quantity In Google AdWords Traffic

Synopsis — Although you may often wish for more traffic to come to your site and consequently more clicks on your pay-per-click ads to bring them there, it makes little sense to bring a lot of traffic that has no intention to convert via a purchase of a product or service. It’s important not to lose sight of the fact that your primary goal is “quality” traffic, without which you may wind up having a lot of visitors but going bankrupt in the bargain…

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A New Reason to Advertise on Bing

Most businesses begin advertising online with Google AdWords because it provides a straightforward way to use  pay-per-click (PPC) advertising to attract more potential customers to their website. According to a new report by ZenithOptimedia, 44% of global online advertisers choose to advertise on Google as opposed to only 4% on MSN and  8…

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‘Tis the Season: Using Trends to Optimize Your PPC Campaign

What better time to demonstrate the effect seasonality has on business than with the holiday season in full swing? Walk through any mall in America right now and you will fight for a parking spot, weave through massive crowds of people, and wait in lines long enough to allow you to catch up on all of your “Words With Friends” games…

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