A new affiliate program that allows users to reap a profit from referring other users to Twitter and Facebook has made it's debut. The startup, SocialToo, helps you manage your personal connections. For each service you refer people to join on SocialToo, the SocialToo will compensate you 20 percent of the cost of that service via PayPal-powered TwitPay, right through Twitter.
SocialToo, who previously launched a universal Facebook to Twitter posting feature, supplies tools for managing your Twitter and Facebook accounts such as auto-following, auto-unfollowing, auto-messaging. It also provide daily stats surrounding new follows and unfollow and the ability to conduct surveys from followers. This flood of features is ideal for marketers and brands who want to learn the most they can from those they follow. SocialToo’s features vary anywhere from $5 for following back everyone who follows you to $25 to unfollow everyone who you’ve ever followed before.
Using Twitter-based payment system, TwitPay, users can share links with friends on Twitter, Facebook, blogs or websites. When someone clicks the link, they’ll be taken to SocialToo, but a unique, customized overlay will pop over the main page welcoming them to SocialToo with the referring user’s Twitter profile image next to the welcome message. This will tell the visitor about the service the referrer has recommended and will encourage them to provide their screen name and enter the purchase process. For every affiliate link where a user purchases a SocialToo service, affiliates collect 20 percent of the fee.
At the finish of each month, SocialToo will send out a payment to each affiliate using Twitpay. It’s fairly straightforward. This is certainly an interesting idea to get viral growth but the affiliate program is sure to raise some eyebrows in the Twittersphere. Advertising in your stream and then profiting from other users could be interpreted in a negative way.