New Updates

Affiliate Websites - Can Google Detect Them?

Affiliate marketers are always wondering whether or not Google hates affiliate websites. They also wonder whether their affiliate websites are penalized in the algorithm. If so, could this explain a low page rank or not being in the top three pages of search results?   The answer is really quite .... More »

Affiliate Marketing News and Updates

Wow, there's a lot of great content in this Update. I want to make sure you see the post below called: "Number of Products to Add to an Affiliate Site". That's one of the big questions. How much is too much. How many products reviewed causes more questions instead of helps the reader decide .... More »

Working from Home Affiliate Marketing Style

If you stop to think about it most home based business and online business opportunities are a type of network and or affiliate marketing. People that are involved with two terms of multi level marketing or MLM have been given a bad name.   Affiliate marketing can sell to large volumes to make a .... More »

Making the affiliate Long Tail wag and MORE - Affiliate Marketing Round Up Feb 8th

I've been testing you. Not on purpose but in hindsight I noticed a little something about my readers. More people tend to read these Round Ups when I publish them on a more regular basis. Why is that? Is it that these are top of mind or is it that there is more choices of Round Up topics? .... More »

Affiliate Marketing Programs

By now you have probably heard all about affiliate marketing and how they can help you big bucks. Most sound like a wonderful way to make money and sometimes it is seems to good to be true.   Affiliate marketing is not rocket science and you don’t have to be some internet guru to be successful .... More »

When you think about affiliate marketing, you may think of the larger affiliate programs that typically act like application service providers (ASPs), where the advertiser interfaces with and motivates affiliates.

Over the past few years, a plethora of cost-per-action (CPA) affiliate networks have evolved. CPA networks place the burden of managing affiliates and driving traffic squarely in the hands of dedicated affiliate managers. This approach enables advertisers to leverage the expertise, relationships, and resources of their CPA partner.

Because CPA networks are closed networks, advertisers do not directly communicate with their affiliates. If you choose more than a single network partner, it is imperative to understand that affiliates may appear more than once during a campaign without you knowing about it. This happens because affiliates frequently join multiple CPA networks at a time, each of which identifies that affiliate in a different manner. Selecting one partner will enable you to eliminate affiliates driving lower quality customers or sales.

Identify a key strength for each if you have trouble deciding between CPA networks you like. Some programs have very strong distribution through e-mail, while other programs work very closely with search publishers. Analyze firms by giving each a piece of your affiliate program, so that one partner manages search, while the other manages e-mail, for example.

Establish different price points for different forms of traffic, as all sales are not created equal. See which firm does a superior job with reporting, optimization of underperforming affiliates, and, most importantly, servicing you as a client. With all of this in mind, you will be well on your way to determining a quality long-term CPA network partner and embarking on some great affiliate marketing.