Google’s earnings call Thursday brought a few hidden challenges for marketers to light. There may not be problems for all; still, taking a closer look at recent Google events discussed could shed light on how the Mountain View, Calif., giant will work to keep the lead in paid search and display advertising. Some of you [...]
Twitter is a micro blogging platform that has taken the business world by storm, 140 characters per post. The purpose of Twitter is to post short updates (not to exceed 140 characters) about what you’re doing at the moment. You can read the updates of others whom you’re following (in a non-stalker way) and comment [...]
Google has at some point quietly increased its sitemaps limit from 1,000 to 50,000. In a discussion on a Google Webmasters forum thread back in April of last year, Google employee Jonathan Simon said that each sitemap index file can include 1,000 sitemaps. Just recently, however, David Harkness posted to that same thread, pointing to [...]
Google AdSense has recently reported an increase in ad clicks. This comes at the close of the fourth quarter for the company. The increase over the year of 2009 is 17% total, but the increase for the last quarter alone comes in at 13% – which is actually quite impressive considering the fact that the [...]
Understanding how search bots see your site is quite important for anyone interested in search engine optimization. This let’s you know where your most important content should go, how the links should be structured and so on. A nice tool you can use for this purpose is called SEO browser. Simply input the URL of [...]
