Google announced today, a new way to measure how users interact with AdWords called “Click Type.” Click Type is a measurement tool which was created to help marketers track the effect of AdWords ads providing the means to compare the performance of each click type. It is now easier for marketers to determine what click [...]
LinkedIn announced the launch of the LinkedIn share button. The LinkedIn search button makes it easier for site owners and bloggers to share their content across the LinkedIn platform. Users can also share content from sites or blogs that incorporate the search button with their LinkedIn network. Major sites like Huffington Post, Bloomberg and Forbes [...]
Blekko is the new search engine which was launched not too long ago. It is an engine that utilizes the hashtag technology and uses human curators for its results. Blekko announced that it has come up with a way for users to do their holiday shopping without worrying about landing on a site that is [...]
A new study by Knowledge Networks and MediaPost Communications revealed that people who used social media in the U.S were more likely to buy brands that were advertised in social media. The study showed that social media ads encouraged brand exploration and that 25 percent of users were more disposed to finding out more about brands [...]
Being rude to customers and generating negative publicity is one of the cardinal rules of how to fail in any business, but especially an online business. At least that is what we are told in the business school that is the web. Apparently, that seems to me more the exception than the rule as Vitaly [...]
