OneRiot has indicated that it’s moving focus away from its realtime search in order to better focus on its online advertising platform. The company first launched its advertising network in January and since then, media companies and brands (including AOL and Sony Pictures) have incorporated OneRiot into their digital marketing strategies. All have been [...]
Google announced last month that it’s now using Rich Snippets for local searches. Webmasters with pages that in some way pertain to real world places, can utilize these to reference those places and optimize for local search results. Google Place Pages contain links to reviews for businesses and according to the Rich Snippets for Local [...]
It’s safe to say that Chargify, the service that allows startups to easily incorporate support for subscription payments into their products, has had better days. The service launched a year ago with an attractive pricing package that catered to SaaS companies and Web 2.0. Included was even a free package with companies having less than [...]
As Twitter’s ad-based business model seems to improve on itself almost daily, the company is revealing plans for a new target that’s may be music to your ears: small businesses. Twitter’s CEO has indicated that they have intentions to offer a self-serve tool for local businesses to buy Twitter ads. Twitter is currently working [...]
A new report from Opinionway and DDB indicates that Facebook users who “like” a brand’s page on the site are 92 percent more likely to recommend a product to others and 33 percent more likely to buy a product. The report also found that users disengaged with pages that weren’t regularly updated. Fans have [...]
