Sources indicate that Yahoo, with its long, rich history of dealing in advertising, searching, and content may be set to purchase Groupon. Groupon, the popular site for local daily deals, could put Yahoo right in the middle of the hot space around local purchasing and consumer information. An acquisition like this could mean [...]
Yahoo announced on its Yahoo Search Marketing Blog that the adCenter transition begins today, October 11. Users may start seeing less impressions, clicks and costs reported in the Yahoo Search Marketing console. Users with adCenter accounts will likely see an increase in impressions, clicks and costs on the Microsoft adCenter side. Yahoo has [...]
GOOG-411 has been the leading way for users with feature phones (smartphones too) to look up and contact businesses for the past three and a half years. This service made it easy for users, as they just had to dial 1-800-GOOG-411, give a company’s name and city, and be connected. As of November 11th, users [...]
Good news for Google AdSense users: Google has announced via their AdSense blog that they are currently testing an expanded version of category blocking, known as general category blocking. Google explained further by indicating that general category blocking allows users to block even more categories of ads from appearing on their site. As of [...]
Yahoo is introducing a new search experience today with web searches made more streamlined and visual. Mobile searches have also been improved and a list of “hot search topics” has been added to Yahoo’s front page. When users search for news-related topics or entertainment, results are presented in a box with vertical tabs that [...]
