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5 Things I Wish I’d Known When I Started Blogging

As much as many of us want to get our blogs up and running and create an overnight success story, the truth is that having desire alone just isn’t enough. For starters, guys like Darren make it look extremely easy now, but it’s not like he rolled out of bed one morning and became an instant success. He poured hours of blood, sweat, and tears into his blogs before they became income worthy, but don’t fret just yet, help is on the way.

Even though we have to make our way through the learning curve until everything “clicks” into place, there’s no reason that we can’t shorten the learning curve so that we can spend less time wishing and more time living. By learning from our own experiences and, more importantly, the experiences of others, we can do just that. Darren does a great job of doing that here, but I’d like to present a list of things I learned the hard way, things I wish I knew sooner, and things that I think new bloggers could use to elevate their game to the next level.

1. Good Design Is Crucial

Most bloggers don’t have a very long time to make a good first impression, and with the abundance of great content throughout the interwebs, readers try to find ways to cut back and/or make quick decisions on which content they consume. One of the ways they do this is by judging a book by its cover. It might not be fair, but it’s reality. You dont’t have to give your kidney for a good design. There are dozens of theme providers that have both inexpensive and free themes that look much better than what was designed 2-3 years ago.

2. Narrow Your Niche

This is something that took me a long time to understand. I thought that by covering a bunch of topics, casting a wider net so to speak, that I would attract more people to my blog. The problem with that strategy is that when you do attract new visitors, you throw them off if your content isn’t consistent. They’ll wind up leaving and you’ll have to recruit new readers for every single post. So, try fishing with a spear instead.

3. Comments Really Do Matter

I didn’t take this seriously at first. I thought that my content was special enough to get noticed on its own. Boy was I wrong! It wasn’t until a few months ago that I crafted a comment policy that has helped my traffic explode. I do it by subscribing by email to a dozen or so blogs in my niche so that I’m notified as soon as there is a new post. I try to comment right away and do my best to add something meaningful to the conversation. More importantly, I come back and reply to other comments in the discussion. Do this often enough and on enough blogs and you will start to get noticed. You can’t give commenting lip service either; it is something that needs to be done every day.

4. Don’t Underestimate The Importance Of Your Knowledge

When you master a skill, it’s easy to think that others might be on the same level as you, which can lead you to discount the value of your skill set and experience. However, most people don’t know what you know and would to pay you to teach them. Things that might seem simple to you can look like Greek to a reader. Don’t ever take your skill set and knowledge base for granted.

5. When You Have A Blog, You Are The Authority

Own It! – We blog from behind a desk and see our lives as imperfect or incomplete. However, to a customer or new reader, you have an incredible amount of authority. If you have gone through the work of publishing content, then you need to step up to the plate and own that content. Take the authority and use it. You might be a 6 or 7 (on a 10 point scale), but to that new person, you are a leader. This excites people…they want a piece of your vision. Use that authority to step up to the plate and give them what they want. Don’t be afraid to be an expert!

Although this is just tip of the iceberg, I believe that if you just learn to improve on a few of these points, then you’ll shave a tremendous amount of time off your learning curve. You still might have to learn the hard way, but at least now you’ll have the context to understand what’s might be going wrong.

Read the full text by Nathan Hangen.

  

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