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As much as many of us want to get our blogs up and running and create an
overnight success story, the truth is that having desire alone just isn’t
enough. For starters, guys like Darren make it look extremely easy now, but it’s
not like he rolled out of bed one morning and became an instant success. He
poured hours of blood, sweat, and tears into his blogs before they became income
worthy, but don’t fret just yet, help is on the way.
Even though we have to make our way through the learning curve until everything
“clicks” into place, there’s no reason that we can’t shorten the learning curve
so that we can spend less time wishing and more time living. By learning from
our own experiences and, more importantly, the experiences of others, we can do
just that. Darren does a great job of doing that here, but I’d like to present a
list of things I learned the hard way, things I wish I knew sooner, and things
that I think new bloggers could use to elevate their game to the next level.
1. Good Design Is Crucial
Most bloggers don’t have a very long time to make a good first impression, and
with the abundance of great content throughout the interwebs, readers try to
find ways to cut back and/or make quick decisions on which content they consume.
One of the ways they do this is by judging a book by its cover. It might not be
fair, but it’s reality. You dont’t have to give your kidney for a good design.
There are dozens of theme providers that have both inexpensive and free themes
that look much better than what was designed 2-3 years ago.
2. Narrow Your Niche
This is something that took me a long time to understand. I thought that by
covering a bunch of topics, casting a wider net so to speak, that I would
attract more people to my blog. The problem with that strategy is that when you
do attract new visitors, you throw them off if your content isn’t consistent.
They’ll wind up leaving and you’ll have to recruit new readers for every single
post. So, try fishing with a spear instead.
3. Comments Really Do Matter
I didn’t take this seriously at first. I thought that my content was special
enough to get noticed on its own. Boy was I wrong! It wasn’t until a few months
ago that I crafted a comment policy that has helped my traffic explode. I do it
by subscribing by email to a dozen or so blogs in my niche so that I’m notified
as soon as there is a new post. I try to comment right away and do my best to
add something meaningful to the conversation. More importantly, I come back and
reply to other comments in the discussion. Do this often enough and on enough
blogs and you will start to get noticed. You can’t give commenting lip service
either; it is something that needs to be done every day.
4. Don’t Underestimate The Importance Of Your Knowledge
When you master a skill, it’s easy to think that others might be on the same
level as you, which can lead you to discount the value of your skill set and
experience. However, most people don’t know what you know and would to pay you
to teach them. Things that might seem simple to you can look like Greek to a
reader. Don’t ever take your skill set and knowledge base for granted.
5. When You Have A Blog, You Are The Authority
Own It! – We blog from behind a desk and see our lives as imperfect or
incomplete. However, to a customer or new reader, you have an incredible amount
of authority. If you have gone through the work of publishing content, then you
need to step up to the plate and own that content. Take the authority and use
it. You might be a 6 or 7 (on a 10 point scale), but to that new person, you are
a leader. This excites people…they want a piece of your vision. Use that
authority to step up to the plate and give them what they want. Don’t be afraid
to be an expert!
Although this is just tip of the iceberg, I believe that if you just learn to
improve on a few of these points, then you’ll shave a tremendous amount of time
off your learning curve. You still might have to learn the hard way, but at
least now you’ll have the context to understand what’s might be going wrong.
Read the full text by Nathan Hangen.
This is such a great article – and I agree – subscribing by email to blogs is an awesome tip! Thank you!
Thanks for the information, I am new at blogging as well and this page lead me to some of your other pages!! Your advice about subscribing by email to blogs is something I am going to do right away!!
This article is really good one. I like your explanation about these 5 things about blogging. I just started my own blog.
This is a good article…as far as it goes. I would like to see an entire article on each one of these 5 things so they can be more fully developed.
I love this topic,since i have started my blog just fresh new,i love all the article.Also i appreciate if you can comment on my site.thank you.
Thank you for this list. It is excellent. I have mastered 2 of the 3 and now know what else to continue to focus on.