Consumers Want Twitter, Facebook, and Email

New Updates

Google Releases Third-Quarter Earnings of $7.29 Billion

Google released its third-quarter earnings for 2010, with a 23% increase in revenues compared to the same time period in 2009. With numbers topping $7.29 billion, quarterly growth was charted at 7%. Google's CEO credits these numbers to display and mobile, which are showing "significant momentum." .... More »

Using Social Media to Advertise Increases Sales

A new study by Knowledge Networks and MediaPost Communications revealed that people who used social media in the U.S were more likely to buy brands that were advertised in social media. The study showed that social media ads encouraged brand exploration and that 25 percent of users were more dispos.... More »

Search Made Social Thanks to Bing and Facebook

Facebook and Bing have made a big announcement; together they are bringing "Like" data and profile search to Bing. The deal gives Bing a big boost in taking market share from Google, as well as taking social search in a completely new direction. Bing users can log onto the site today and get a .... More »

Make Money from Your Site with CAPTCHA Ads

Adscaptcha.com has developed a new technology platform which utilizes secure CAPTCHA verification to spread branding messages with the active involvement of consumers. Advertisers can use this interactive platform to spread their brand. The publisher’s (blog or site owner’s) benefit from th.... More »

Google’s Antitrust Investigation Still On-Going

Although rumors abound that Google is currently holding discussions with The European Union to halt the antitrust investigation aimed at ascertaining if complaints of discrimination in Google's paid and organic search results are founded, these rumors have been denied. The rumours of a possible.... More »

Consumers form the backbone of any business. If the customers who buy your products or services are not happy, you can be sure that they will go somewhere else for the things that they need. It is vital that you keep your customers happy and that you keep up with the things that they are wanting.

ExactTarget has done a new report that reveals that consumers actually expect the brands they buy to interact with them through email, Facebook, and Twitter. Consumers don’t care that there is a competition between all three services for marketing budgets. They just expect that their favorite companies are going to interact with them consistently through these services.

While the majority (93%) of consumers have subscribed to email marketing, there are others who follow on Facebook and Twitter. 38% of consumers are fans of brands they use often on Facebook while 5% follow their favorite brands on Twitter.

Now those are pretty big numbers, but the amount of people who actually purchase from a particular brand thanks to marketing on these services is equally impressive. 27 percent of those who subscribe via email purchase from a brand while 17 percent of people who are fans of a brand on Facebook make a purchase. Twitter only gets 5% of the share of the following but 37 percent of those who follow make a purchase.

Promotions and discounts offered through Facebook, Twitter, and email marketing play a huge role in consumers wanting to interact with their favorite brands online. In fact, 67% subscribed to email, 40% to Facebook pages, and 31% to Twitter feeds purely to receive discounts or promotions.

People recommend their favorite brands to family and friends through these services, especially if there is a special promotion they think their friends or relatives will want to take advantage of. It’s easy to see why if your business doesn’t have an online presence it needs to get one. You get followers, and thus customers, through online services and grow your business.

It’s probably best to use the power of all three services. Does your current business use one or all of these services?