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Editor-in-Chief: The Reader’s Advocate + MORE – Blogging News -May 26

Editor-in-Chief: The Reader’s Advocate + MORE - Blogging News -May 26

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The Age of Analytics: New-Age Tools to Boost Website Performance   There’s a premium placed on website analytics the same way search engine optimization (SEO) was valued by small businesses and startups years ago. Compared to other online marketing strategies, SEO allows them to promote their websites and reach their target audience without breaking bank...

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To boost your business brand and to draw more visitors to visit your site, you need to come up with effective marketing strategies. With almost all people today relying on the Internet to search for certain products or services and with almost everyone using searching engines to get the necessary information that they need, you need to come up with a solid content marketing campaign and there are essential tools that you can use to achieve your business objectives and goals...

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Google’s Mobilegeddon: The Best Excuse to Repurpose Old ContentThis is a guest contribution from Mike Canarelli. For bloggers looking to refresh or repurpose old content, after the April 21 release of Google’s “mobile-friendly” update comes at the perfect time and offers tremendous benefits. Gloomier prognosticators have nicknamed the update “MOBILEGEDDON” (yes, typically in all caps) because of its potential to disrupt 40% of all online searches—specifically those queried from mobile devices...

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Editor-in-Chief: The Reader’s Advocate An Editor-in-Chief evaluates what’s best for the reader in ways a writer does not … Discover why a writer’s “final” draft is different from an Editor-in-Chief’s “final” draft. In this 15-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses: Why you need to always delete text from your “final” draft How to keep your readers in your “created reality” How to appreciate (and use) all of your ideas, even if you delete them from where they originally appear Why Stefanie doesn’t care about her audience in order to care about her audience What you can do if you don’t know who your readers are How to write without pressure, regardless of the size of your audience Click Here to Listen to Editor-in-Chief on iTunes Click Here to Listen on Rainmaker...

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Showrunner ‘Short': The 4 Essential Elements of a Remarkable Podcast Do you want to create a podcast for listeners? Or do you want to deliver a remarkable audio experience to your audience? In this reprisal of his presentation at Authority Rainmaker, Jerod Morris dives deep into the four essential elements of a remarkable audience experience. You’ll learn: Why the general perception of the term “showrunner” is too limiting How Jerod’s method of proposing to his now-fiancée was a quintessential example of responsibility for an audience experience The step you should take right now if you’re considering launching a podcast What authenticity really is (and isn’t), and how to create an authentic connection with your audience How to ensure that every single episode you publish is useful to your audience Why sustainability is so simple to explain but so difficult to do What the elements of podcast profitability are — and which one is most important Plus a lot more — including an impassioned call to action at the end that you won’t want to miss...

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How Adaptive Content Can Save Your Website from Online Extinction Just like the different plug sizes above, adaptive content aims to fits to the needs of your audience by providing them with laser-focused content based on their needs and standing relationship with your site. Just when you thought content marketing is a precise method of drawing your target audience to your site using content, it’s still not precise enough...

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The domain DanielScocco.com has a curious story behind it. I bought it back in 2005, as I wanted to reserve the domain that matched my name. I wasn’t planning to use it for anything initially, and for some reason I forgot to renew it a couple of years later. Around 2009 I decided I should probably build a site on that domain, so I went to register it again, only to find out that someone else had already registered it! Given that mine is a pretty unique name, I figured that someone who knew me from this blog decided to register my name with the hope that I would offer to buy it for a higher price...

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Four Blogging Tools to Make your Content Go FurtherThis is a guest contribution from Chris Crawfurd of sovrn. You put in countless hours to create the highest quality content possible week after week. Maybe you even spend money on hiring a graphic designer to make your work look even better. But what good is a solid piece of content if it’s not being put in front of the right audience? These four blogger tools are must-haves for any publisher looking to increase the reach of their online content: 1...

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