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How Do I Get Others To Guest Blog On My Blog?

The first thing to understand about guest blogging is that it only works when it is a win-win-win situation. That is: the blog owner wins because he gets quality content written for his blog, the guest blogger wins because he gets a chance to expose his work to a new audience, and the readers win because they get to read fresh content with different perspectives.

If you want people to guest blog on your website, you need to make sure that they will gain something out of it. Usually the “something” is traffic and a quality backlink. You can ask people by email whether or not they are interested in guest blogging for you, but I would only approach those with blogs smaller than yours (both in terms of audience and authority), else you would be removing one “win” from the equation.

A solid approach to find guest bloggers is to leverage your own blog. For example, you could write a post letting your readers know that you are accepting guest posts, or even create a special “Write for Us” page and link to it from the menu or from the sidebar.

If your blog is small, you can add some perks to guest bloggers, to make it more appealing to them. You could offer a dedicated page with a profile of all guest bloggers, a section on the homepage with a link to all guest bloggers, and a detailed biography and picture at the bottom of guest posts.

Daniel Scocco

  

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