Here we are well into 2010, and the new FTC policy on blog disclosure that went into effect In December of 2009 hasn’t resulted in any perceivable changes. Indeed, even the FTC has said it is unsure how it will actually enforce the new policy. Is this something publishers, bloggers, or social media consultants need [...]
Not long ago, predictions that blogs were dead and microblogging would soon displace their reign at the top, were common. Twitter was believed to mean the end for blogs because it’s so much simpler to publish one thought at a time rather than entire articles.Nevertheless, blogs are doing fine today, while Twitter’s growth has somewhat [...]
If you maintain a prominent informational Web site–perhaps a blog–there are countless ways to capitalize on the significance of your Web visitors and build a new source of business income. One of the most attractive methods is affiliate marketing, which allows you to earn money by marketing other businesses’ products and services on your [...]
Blogging is a low-expenditure, high-reward tool that can manage marketing and public relations, raise the company profile and build the brand. Although blogs may be beneficial to many small businesses, even blogging experts don’t advocate it for the majority. One prolific blogger put it this way: “If you’re a clothing manufacturer or a restaurant, blogging [...]
Whether or not you want to call it a blog, social media content production results in an influence platform, not a passive advertising doormat. For most new media content producers, that’s the difference between doing this part-time and going pro. Assuming that’s your goal, you want to make the most out of the platform you’ve [...]
