dot COM Report » eBooks

The E-Book Publishing Craze

dotCOMreport Editor — Tue, 27 Jul 2010 22:48:55 +0000

So, you think you have a great topic and want to publish an E-book? You will be joining thousands of others in this endeavor.

It seems a lot of self publishing companies are now offering E-book deals which is bundled into their print book publishing packages. It also makes them harder to break down and assess. The whole business can be very confusing actually and if you want to get involved in publishing an E-book you will need to know some basic tips.

As in self published books the same rule applies to an E-book, it has to be good or it won’t sell your product.

In today’s world everything has to be able to catch someone’s eye and look professional. Your cover image has to make your E-book stand out because it can make or break your sales. Have the image professionally created by a graphic designer who has experience in this area.

The most dominant authors will knows that the price of your E-book is a very significant in order to get it to sell. Check out the prices ranges on sites such as Amazon and Kindle. Definitely avoid any companies that will not allow you to set your own price. You need to be in control of your E-book pricing.

Market your E-book by creating as much public awareness as you possibly can. This can be done via social media or blogging. Think about trying an aggregator’s solution to get your book into the many e-bookstores.

Don’t be afraid to mix and match and go with direct by uploading your own file and managing your own account and then add the aggregator for additional distribution of your E-book to other e-book stores.

The E-book market is forever changing just keep yourself informed of those changes and you can be successful with your E-book publishing.

Drive Massive Traffic to Your Site With Ebooks

Ebook Publishing And Distribution Made Easy

dotCOMreport Editor — Thu, 01 Apr 2010 21:14:32 +0000

EBooks are a fairly new development. Short for “electronic book,” eBooks offer as much information as their printed equivalent. Of course, that’s assuming you’re in the mood for something informative. If you want to entertain yourself with fiction, there are plenty of eBooks out there to satisfy your disposition.

Nevertheless, the beauty of the eBook is not in its simplicity, but rather the simplicity of its distribution. Practically anyone can sell an eBook, regardless of their previous writing experience. In fact, some of the best selling eBooks have been written by people who have average writing skills. What makes their material eye-catching is what they are offering in addition to their conversational tone.

However, some would argue that self publishing can offer the same benefits to independent authors. In some cases, distribution might even be easier because there are places like Lulu or Createspace that will sell your work for free. You just have to be willing to collect royalties.

This is where the problem lies. With an eBook, you get to keep the bulk of your profits, even if you sell it on networks like Clickbank. So, it won’t hurt you if you decide to sell it at a lower price. In the end, you would end up getting more money because your eBook’s price would be more attractive to your audience.

However, with many self publishing companies, reducing your price could mean earning next to nothing even if your book sells many copies. Consider Createspace, where over 40% of your earnings are taken. True, your book will be out on Amazon, but depending on its length, a $5 book may only earn you a couple of dollars, if that. And if you sell it at $3 or less, you’ll be looking at cents for your earnings, not dollars.

Additionally, as popular as Amazon is, customers do have to wait for their book to be delivered. This is never the case with an eBook. After a customer pays their fee, they are given immediate access. Indeed, eBooks offer instant gratification, which is what customers are craving for.

Nevertheless, there is a lot of research associated with writing and publishing an eBook. With eBooks, you must design the book itself as well as the website. On top of that, you will need to pay hosting fees. If you get your book put on Amazon, you don’t have to worry about paying any fees upfront. True, your money will be taken out of your royalties, but at least such a setup gets your work out there.

Ultimately, which method will earn you money faster will depend on your own skills. If you’re already familiar with website design, eBook design and Internet marketing, you’ll probably make money faster with eBooks. But if you lack this knowledge, self publishing through networks like Createspace will give you a lot of exposure with no monetary investment. Basically, you’ll be given a chance to do what matters most, writing the material.

Distributing Promotions With Your Ebook

dotCOMreport Editor — Fri, 26 Mar 2010 17:10:39 +0000

Simple downloadable PDF files are the standard method of distribution for eBooks. What could be easier than clicking on a link and having your browser automatically load the PDF file? Well, you may be missing a wonderful opportunity to promote your business and earn more money.

What if you created a ZIP file containing several files in addition to the eBook itself. You could simply upload these files and hope the reader downloads them after they’ve read the PDF. But, with the files packaged in a ZIP file, you have an opportunity to re-enforce your customer’s purchasing decision, encourage consumption or usage of the product, and cross-promote other products. You can also slip in some unannounced bonuses too.

Included in your ZIP file it is customary to create a text document named “Read First” which thanks the customer for purchase. Additionally, it recommends the next steps the customer should follow to benefit from your product, states the rights that the customer has to the product and usually includes a promotion as well. If you want to encourage customers to sign up for an email list, one good tactic is to offer an unannounced bonus and require them to sign up in order to get the download link for the bonus. This file is the perfect place to announce the bonus.

When you are reselling products that you have purchased the rights to distribute, creating a “Read First” file is even more essential. Many resale product policies do not allow you to modify the content of the eBook, so you have no opportunity to add your own links inside. The addition of this extra file inside the ZIP file you deliver to your customer is your chance to build your business beyond a single sale. The vital element involved is to make sure to include some type of promotion.

How To Make Space In Your eBook To Make Money

dotCOMreport Editor — Mon, 22 Mar 2010 15:39:24 +0000

The purpose of your eBook is important in determining which form of acceptable advertising should be considered. This could be advertising that you can take advantage of to create additional streams of income or to promote your own products. Affiliate links, affected items, items related to the eBook niche and up sells are only a few forms of advertising.

The easiest way to add advertising to your eBook is to add an appendix of recommended resources and more. These resources are a valuable and viable advertising method. These can be from your own products, from a matching niche or area of sale or from other select marketers. Just make sure whatever advertising or product you promote has value and is an asset to your eBook and the credibility you have built in your niche. And remember, never promote a product or program that you do not believe in.

You should also limit the number of items you promote or your eBook and project will lose its perceived value. Another strong advertising technique is to add a promotion for a product right at the start. This should be for one of your own projects. This will give a person a reason to sign up.

Nearly everyone would love to receive a freebie and most people want to give loyal customers or readers a deal but the reality of marketing is that the most important tools cost money. So promoting a product in your eBook, whether its yours or someone else’s will help you with costs and make it possible for a few free items for your readers.

No matter what advertising or product you choose to promote, it should be one you’ve personally used and should match or add value to your overall theme of your niche. Trust is a powerful goal you need in producing an eBook that will attract readers and good advertising practices will add to your trust and value of your eBook if you choose wisely.

Pros And Cons To Writing Your eBook Yourself

dotCOMreport Editor — Mon, 15 Mar 2010 12:35:39 +0000

Many individuals, endeavoring to make money, are looking for ways that will permit them to work at their own tempo or to be their own boss. It may be that you are one of these individuals and it is likely that you have thought about creating and selling eBooks yourself.

The popularity of eBooks has increased vigorously over the past few years. Many of the top book stores now have the capability to deliver eBooks. This is great news for the consumer since they can now read their books on their portable devices. From traditional eBook novels to romance eBooks and fiction eBooks, the subjects for an eBook library are almost endless.

More and more consumers have exposed an interest in purchasing eBooks – for the convenience, and, in many cases, because of the less expensive purchase cost – many individuals are now seeking to make money from creating their own eBooks. If you are proficient enough to do this, you may find success. However, to find success in creating eBooks, it will not come without hard work.

You will likely find it difficult to understand how much work it actually does entail if you have created an eBook before. You may need to write guides, reports or how-to’s, but unless you are an authority in your field, you will have to do research, and this will take a reasonable amount of time. On the other hand, you may want to write a novel, but to be valuable, most eBooks are at least one hundred pages long – with many being longer. Your eBook could take months to complete. In addition to the hard work of researching and preparing your eBook, you must have writing experience. It is a fact that customers do not, and will not, purchase poor quality work.

You will have to think about ways of selling it as well as writing a quality eBook. Combining the writing and the marketing, both these aspects could take a very large amount of time. This is, perhaps, why so many promising eBook writers are put off the idea of creating their own eBook, no matter how rewarding creating your own product will be.

If you propose to sell eBooks as a means of income and do not want to trouble yourself with the work involved in creating your own product, there is another option. You do not necessarily have to create your own; you can purchase the private label rights to somebody else’s creation. By purchasing the private label rights you will be able – in many cases – to edit the content, assume the work as your own and profit from the sale of each eBook.

Clearly, there are downsides to obtaining Private Label Rights and the largest of these is the cost required to purchase those rights. Depending on who you are doing business with to purchase your private label rights eBook, this could be rather expensive. The more exclusive your supplier is, the higher the cost is going to be also. This is simply because the freelance writers, who will spend a large amount of time creating their eBooks, are going to seek adequate compensation for their time.

An additional massive downside to obtaining private label rights to eBooks is the availability. The more available it is, then the more chance that every man and his dog will have also purchased those rights too, thus making it harder to make any sales. Some may say the freelance writers who charge more for their work will have typically produced better content in their eBooks and the better the content, the easier it will be to sell.

Whatever you decide, you will still have to find ways to market the eBook to the general public. In either case, marketing your eBook will take time. Purchasing Private Label Rights is preferred by many individuals because they can dedicate more time to marketing the product, which will obviously create more sales.

Grab Their Attention With Your Ebook’s Title

dotCOMreport Editor — Thu, 25 Feb 2010 20:27:12 +0000

Your eBook may offer fantastic content, but unless you optimize the title to convince potential buyers to look closer at your offering, you may lose sales. You need a impressive title, not just a good one. Your title should stop the user in their tracks.

Many factors go into making a good title, including the ‘Wow!’ factor. It should raise eyebrows and make prospective readers curious. A title that is basic and efficient isn’t enough. Keep these points in mind:

* Many other eBooks are fighting for your readers’ attention, so you need to grab it. Try to get prospective readers to read the entire title.

* To hold the potential readers’ attention long enough to get them to click on the link or continue reading, the title must be compelling.

* Compose a title so intriguing that the reader utterly has to learn more. Bait a hook that cannot be ignored.

If you have been exploring internet marketing for a while, you know most titles sound very similar. Really, they do. Can you remember the names of the last three internet marketing products that you purchased? Probably not. They all blend together in your mind, nothing about them stands out.

Make sure that you choose a title that rolls off the tongue rather than tripping you up. The majority of internet marketers never consider how their eBook’s title sounds. We pound out information on the computer, rarely reciting our titles out loud until after launch, when it’s too late to change the title.

Try to include your main keywords when possible. A great title has to be specific while including your most important keyword phrase, to ensure you get traffic from the search engines when it comes to promoting it later on.

This is difficult, but if you can create attention getting titles with keywords included you have just increased your chance of success substantially over most of your competition.

What Is Private Label Rights Content?

dotCOMreport Editor — Tue, 16 Feb 2010 12:31:35 +0000

Private Label Rights media is written content that you can purchase to sell to others. You may be a great marketer, but unable to write, or a wonderful writer with no marketing skills. By purchasing this material, you can use it to market your own product. In the case of e-books, the private label rights (PLR) are the actual product that you are marketing to others.

The purpose of acquiring private label rights is to enable you to be rewrite the content over and over again. You can put a different twist on each writing. You can then sell it to other individuals. It can be modified or used as is.

You have to be cautious, however, when purchasing private label rights. There are a few different types of rights that you can buy for the product. In some situations, the original creator of the content won’t allow any changes made. This would be a problem for you as you will have a product that has already been used everywhere and cannot be altered in any way.

Why would you want to change the content? Because you may be one of many who have purchased the same content. This is especially true when it comes to using articles on websites. The same article may have been sold hundreds of times by the author. You will undoubtedly want your article to stand out, so you need to change the words around. Unless you have purchased exclusive rights to the private label content.

Sometimes, the seller has a limit on how many times they can sell the content. Consequently, this makes the content more valuable. The fewer times the content is sold, the more valuable it is to you. You should still modify it a bit just to make your content original. Look through a newspaper and note the type of words that are used. Avoid difficult words that some people do not understand. Keep in mind that you want to sell this product to the masses and in order to do so, it has to appeal to the masses and be easy to read.

If you and countless others have identical content on your websites, this can overload the search engines and they will not pick up the content. This would make the content that you purchased utterly useless. Read the content carefully and add some new twists so that it stands out even more. If you’ve ever read a book and thought about how you would have worded certain passages differently, this is your chance. Take your PLR content and make it your own. Spice it up a bit and make it more attention-grabbing to the reader. Make sure it’s easy to understand and add some humor, if possible, to make it a fun read. You will get a lot more response from a cleverly written article or ebook than one that reads like an encyclopedia entry.

Finally, you will need a headline. Writing headlines is an art form unto itself. You want to take care that the headline is as catchy as possible so it grabs the reader’s attention immediately. Snappy headlines are essential to draw people to your website or product. If necessary, hire a headline writer to spruce things up for you in this department. Grab your audience with a good title and the rest will go like a piece of cake.

Having Trouble Coming Up With An eBook Topic?

dotCOMreport Editor — Mon, 08 Feb 2010 15:06:58 +0000

Many people are tempted to write an eBook, but have absolutely no idea what they’re going to write it about. If that’s you, this article may help. If you who think you have an idea and are ready to roll with it, I think you should continue reading. There are eBooks that sell well, and a lot more that sell poorly. Often, the topic of the eBook makes a huge difference in whether or not it will succeed in being profitable.

To help you narrow down the ideas buzzing around your head right now, here are some suggestions to help you think of a topic you could use when you sit down to write an eBook:

What Do You Know About? – The easiest way to create a great eBook, of course, is to write about something you know inside out. If you know about a specific topic, there’s also a good chance you’ll be passionate about it. This will make it far easier to focus on your work and also allows you to give the best advice possible.

What Do Your Readers Want? – It’s far easier to promote your own products than it is to promote things as an affiliate. If you already have an audience, why not find out what they want? You could do this by creating a poll and asking your readers directly, or you could look at your most popular blog posts and see what your audience reacts to the most.

What Would Offer The Most Value? – Believe it or not, people don’t always know what they want. Therefore, asking your readers what they are interests are for an eBook may not really be what they want to purchase. To ensure you are going to write an eBook with the right topic, ask yourself what you could write about that would help people the most. It may not be something you have the most knowledge about, but you may know enough to honestly help people.

What’s In Your Niche? – Sites like Digg, StumbleUpon and Twitter can be an absolute goldmine for product ideas. If you identify the topics your industry really cares about, you can create a product that gives them exactly that. Additionally, you could read some of the top blogs in your industry and see what they are promoting. It never hurts to ask for advice from someone who’s product is selling well. While I don’t recommend you duplicate what other people are putting out there, this can give you some good ideas.

Hopefully these simple tips have helped narrow the topic ideas for your eBook. If you’re still in need of more suggestions, leave a comment, and I’m sure other readers here can help you brainstorm.

The Basic Steps To Writing And Publishing Your eBook

dotCOMreport Editor — Thu, 04 Feb 2010 19:53:53 +0000

Most people are unsure if there’s any money to be made by writing and selling eBooks. Others are just too intimidated to take the first step. Here we will debunk some myths about the process.

Writing an eBook is not as difficult as you may think. Well it’s no more difficult than writing any other type of book and in many cases it may be considerably easier. Consider that most eBooks are much shorter than the average printed book. I have seen numerous successful eBooks in the range of 25 to 80 pages and it is much easier to write a 75 page book than to fill up 225 pages.

Many eBook authors discover that writing an eBook becomes easier if they start by clearly outlining the structure of their eBook. They carefully design a sequence of chapters. Next, they look at each individual chapter as an article that needs to be written. Most people can write one article within a day, and at that rate, composing an entire eBook doesn’t take too long.

Getting people to promote your eBook is easy. Once you’ve written and published eBook, consider selling it through a marketplace like ClickBank. Besides enabling you to accept credit card payments online without having setting up a merchant account with your bank, ClickBank boasts an army of some 11,000 affiliates ready to promote good eBooks. Other eBook publishing partners are also available.

You don’t have to do it all by yourself. Self-publishing is a terrific idea, but after your eBook has been written and published you should recruit as much assistance as possible in promoting it. Partnering with related sites is just one example of how you can do this. If a similar site is already selling eBooks, offer to let the site owner add your eBook to their selection and pay you. They could simply send you a check or pay you by PayPal every quarter. You’ll be so busy concentrating on your own sales efforts, it will be a nice surprise when you receive their payment each quarter.

Once your eBook is selling, you can’t just sit back, relax and watch the checks roll in. You should always be working on something new. You can bet that interest in your first eBook is going to fall off after some time. It could take years, but it might only be months or weeks. You will reach a high point of saturation after a good number of people in your demographic have already purchased your eBook. And, eventually, your audience’s interest will simply move on to other topics. By having your next eBook in the development pipeline, you should be able to keep good sellers on the market at any point in time.

Use these tips to help guide you to being a successful eBook author.

How Much Should You Charge For Your Ebook?

dotCOMreport Editor — Thu, 10 Dec 2009 22:08:31 +0000

Finding the right price is essential to the success of your e-book. If you charge too little, people will think it’s of little value, and they won’t purchase it. Even if they do buy your e-book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. Choosing the right price for your e-book is one of the most critical parts of the marketing process.

The first rule of pricing e-books is to never under-price. Determine the highest price your audience can afford, and then if you find your book isn’t selling, you can always reduce the price. If your goal is to get wide distribution and maximum exposure in order to draw customers to your business or service, or to establish the credibility of your reputation, you should aim to keep your price on the low side. Some authors have even priced their e-books at a profit loss to draw a high number of new customers. This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are likely to buy from you again if the first e-book they buy is of exceptional quality.

However, if your book contains valuable or breakthrough information, references, or techniques, then you should aim to price it on the high end. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. This pricing strategy will only work while the information is fresh. Eventually, you will cease to sell books at this high price. You should decide in advance how long you plan to offer your e-book at this high price, and when that time is up, change your pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year.

Besides promoting your books assiduously online, there are several other strategies that can help you sell more books.One is to give something away for free with your book, such as a valuable bonus item. Or bundle several e-books under one price, which lowers the price for each e-book if they were sold separately. An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an e-book from you, ask for their opinion in terms of price. Do this by creating a sales page for the new book, but don’t include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your e-book.

Ultimately, if you’ve written a book that solves a problem or presents a new technique, your book will bring in both traffic and profits.

dot COM Report » eBooks

The E-Book Publishing Craze

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