For those who use Google AdWords, you are most likely familiar with the plain text-only emails that Google sends out for verifying your account details. But watch out for any emails that solicit you to update your account and payment details. You should always login directly by typing www.google.com/adwords. Messages will be displayed directly on [...]
If you are serious about internet marketing, then you already use Pay Per Click (PPC) advertising in your overall marketing mix. A primary aspect of any internet business PPC campaign is the competent use of Google AdWords. There are numerous strategies that may or may not improve the return on your PPC marketing investment. Look [...]
If you run a pay-per-click (PPC) campaign then you need to constantly optimize it’s performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you [...]
If you are a PPC buyer, or even thinking of starting in the PPC game, you need to have mobile ads on your mind in a big way. Here’s a short checklist to get your mobile PPC game plan ready. 1 – Start With The User Create a landing page specifically for mobile users. Plain [...]
Perpetrators of click fraud are getting sneakier and sneakier. Harvard Business School professor Ben Edelman has uncovered one of the more diabolical click fraud schemes known to be hatched. As he summarizes it: Here, spyware on a user’s PC monitors the user’s browsing to determine the user’s likely purchase intent. Then the spyware fakes a [...]
