PPC & Online Media Category
Google recently announced that beginning in January 2010 they will be showing location targeted business phone numbers and addresses in Mobile Ads that are viewed on high end smartphones. This new feature will allow people searching from their mobile device to click-to-call businesses just as easily as they click to visit websites. This is an [...]
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When most people hear PPC, they think “Google Adwords”. And for good reason. In the US, Google leads the top PPC sites and now controls 74% of all searches in the US. Yahoo holds 11% of the market share and MSN 9% of the pie. The remaining 6% goes to all the other search engines [...]
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Since we’re only a couple days away from the end of 2009 and many of us are working a short week this week, it seems like a good time to pull out a classic end of year cliche: the Resolution List! Like many people, I don’t like New Year’s resolutions. I usually don’t make them, [...]
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Google continues to ramp up their Mobile Advertising initiatives with improved Mobile Ads Reporting. The improved AdWords Mobile Ads Reporting enables Mobile Ad Growthadvertisers to better determine how their ads are performing in the mobile marketplace. If advertisers see that they are generating a decent amount of mobile device generated traffic, it then makes sense [...]
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It’s tempting when beginning a PPC campaign to pick an extremely popular keyword or topic and begin shelling out to get yourself ranked for it. Pick narrow, long-tail key phrases to go after that more accurately depict what you actually provide and the needs of the people you’re specifically targeting. It’s even more tempting when [...]
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