The common attitude among financial analysts and the online community in general has been one of doubt concerning whether Facebook would be able to successfully monetize its platform and profit from it. According to a new research from comScore, Facebook has succeeded beyond expectations. The new study revealed that Facebook gathered a staggering 297 billion display ad impressions [...]
Twitter introduced its Places feature in June and since then, twitterers have been able to geo-tag their tweets. Although this feature has been made use of by twitter users, it has not really seen much development or expansion in its use until recently. Twitter recently took its Places feature a step further by allowing businesses [...]
News Corp has issued a warning to MySpace to shore up the continued losses from the social networking site. Rupert Murdoch’s News Corp purchased MySpace in 2005 and it was seen as a huge investment opportunity because of the rise of social networking sites. However, MySpace has not turned out to be such an investment [...]
For the first time, Google is now carrying paid ads belonging to another Network. Twitter’s promoted Tweets was recently integrated into Google’s Realtime search. The news, first carried by Search Engine Land was described as a coup for twitter. Last year, google had paid a rumored $15 million to show tweets in Google search. This time [...]
Following after the Promoted Tweets which Twitter launched in April, Twitter began to test syndication of Promoted Tweets in user timelines. The plan is to extend this to Twitter partners though the initial testing is being done with HootSuite. According to Twitter, the aim is to display Promoted Tweets in a way which will [...]
