Askmen’s A List Newsletter Shared Via Foursquare

Posted By: dotCOMreport Editor

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In a bid to strengthen its fast-growing newsletter ‘The A List’, AskMen.com has announced a partnership with location-based social network Foursquare. Content from the site’s local travel and entertainment themed newsletter will automatically be shared via Foursquare.

The A List publishes content for several markets, including Los Angeles, Chicago, Miami, Montreal, London and San Francisco. The newsletter was launched last summer as a challenger to hip, urban-male-targeted newsletters like Urban Daddy and Thrillist.

As the company looks to expand The A List internationally, the Foursquare pact will expose it to a large volume of new guys. The newsletter now reaches one million readers, as stated by AskMen.com VP and general manager, Ricardo Poupada.

“This is a way to connect a bit more locally,” he said. “It’s a real natural extension for us. And for Foursquare, it’s a great way to have tips from users alongside editorial content. It adds a little bit more to the experience.”

Presently, the Foursquare experience is concentrated on users alerting their social media group of friends about restaurants, bars, local events, and basically their whereabouts at a given moment. Users also receive ‘tips’ on trendy locales via the Foursquare app—which is where AskMen’s A List content will appear—based on where users are located.

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