Email Newsletters Still Thriving In The Social Media Era

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Simple Email Promotion And Internet Marketing Tips

If you are trying to build a business online, then it's a safe assumption that you would like that business to make you money. After all, anything else is just a hobby. The good news is that there are many ways to earn money online, and there are also many ways to advertise your business. One of the.... More »

The Ups And Downs Of Newsletter Programs

As a small business owner you may be searching for ways to increase visits to your site and ultimately, purchases from your business. To do this, you need to steadily put yourself in front of your past, current, and future customers.A newsletter is a wonderful way to do this. You need to position yo.... More »

Format Your Ezine For Easier Reading

If you are sending out a text email newsletter to your subscribers, one thing you can do to keep everything looking professional is use a set maximum for your line length (in characters). This will keep your text from looking like this: This is a good example of a badly formattedparagraphwhere each .... More »

How To Add New Ezine Subscribers To Your Mailing List?

Each time you have new visitors on your website, your first priority is to get them to sign up for your Ezine list. This gives you permission to contact them again and again, educating them about any new and helpful services and products that they came to learn about. Can't you just put up a.... More »

Businesses And Writers Benefit From Article Outsourcing

As long as there have been connections between computers, ezines have been an effective method for businesses to distribute content online. Writing a recurrent ezine or newsletter can be a powerful marketing tool, but not every business owner has the time to produce regular content in-house. Freelan.... More »

Email newsletters remain a valuable tool for on-line communication. Don’t neglect them in favor of Blogs, Facebook and Twitter.

Many people still prefer to receive valued content in email. While it may seem old-fashioned, signing up for your newsletter is sure confirmation that someone wants to read what you have to say.

Make your newsletter content appealing visually and in your writing and formatting. Use HTML, well placed and attractive links and other visuals to draw attention to your newsletter.

Track and use statistics. For example, separate people who open your email newsletters from those who don’t. Consider enticing the latter group with targeted messages. You may want to test multiple newsletter formats, to see what is most effective with your readers. Most email marketing programs support such efforts.

Many people find email newsletters more intimate and personal than posts and tweets. Take advantage of that perception to fashion your content to be most appealing.

Set an emailing schedule for your newsletter. As with other content, I prefer Tuesdays through Thursdays, to gain the most traction.

Cross reference all of your content. It is beneficial to refer to your newsletter on your Blog, Facebook and Twitter, and feature a sign-up link. Also offer and refer to exclusive content on your newsletter to attact new email subscribers. Enable links so that email subscribers can easily share your content socially.

Keep it engaging in order to not become spam. There are recent indications that ISP’s, AOL for example, are looking at using email open and click rates to qualify email newsletters for delivery. That is because spammers have essentially made marking emails as spam a virtually worthless function.

Jeff

MeZine says:

January 9, 2010 at 4:31 pm

What is still very alive is the power of email as a distribution channel: we all still spend a lot of time on email, so this is a great way to distribute information. What needs a great injection of life is the concept of the newsletter as a collection of articles and news, each one of which can have their own online life, so they can be linked, searched, bookmarked, commented (if the platform allows it) and evaluated individually.