Format Your Ezine For Easier Reading

New Updates

Target The Right Audience Using Ezine Directories

When you’re trying to attract traffic to your web content, there are plenty of options to evaluate. And it’s vital that you pick the ones that go well with the product/service you are offering and the target audience for that product/service. Using Ezines to promote your products is a fantastic .... More »

SEO Article Marketing Tips

Using SEO article marketing methods can do a lot to drive very targeted traffic to your website all for free. If you know how to do it right, you can really get a lot of benefit out of all the articles you write. many people seem to think that you can either write for humans or you can write for .... More »

Askmen's A List Newsletter Shared Via Foursquare

In a bid to strengthen its fast-growing newsletter ‘The A List’, AskMen.com has announced a partnership with location-based social network Foursquare. Content from the site’s local travel and entertainment themed newsletter will automatically be shared via Foursquare.The A List publishes conte.... More »

E-zines Are A Valuable Tool For Your Business

The E-zine has become a familiar weapon in the online marketer’s toolbox. When used correctly, it can assist you in connecting with your audience through a platform that is cheap, easily accessible and incredibly effective. Powerful media advertising and all the phenomenon of the Web 2.0 era m.... More »

Yesterday's Media Can Coexist With Social Media

As blogs and Twitter rise in popularity, there are many abandoning their email newsletters. However, newsletters are still a very effective tool in your marketing strategy. You should consider these suggestions on how to merge your newsletter into your social media strategy.You should archive yo.... More »

If you are sending out a text email newsletter to your subscribers, one thing you can do to keep everything looking professional is use a set maximum for your line length (in characters). This will keep your text from looking like this:

This is a good example of a badly formatted
paragraph
where each line gets chopped in the ugliest of
places.
There are several things that can cause this. Let’s take
a
look at them.

I’m sure you’ve seen this too many times. What causes this to happen? Well, for starters, the lines of the email messages that you send may be too long, thus forcing the reader’s email program to shove one or two words from each line onto the next one. You should be able to remedy this by using hard carriage returns (the “enter” key) at the end of 65 or so character lines. Ezine publishers constantly debate over what “the” line length standard should be. Numbers are flung around anywhere from 60 to 72 characters, but 65-66 seems to be pretty typical, and usually safe.

You have two choices: either use a monospace font (Courier, for example) and manually press the “enter” key at the end of each line or use a text editor that you have set to insert hard carriage returns at the end of each 65-character line. This is one time when a word processing program like Microsoft Word just isn’t the greatest tool to use.

Another cause of chopped lines is if you’re using hard carriage returns at the end of each line, we’ll say 65 character long, but your email program is only set to allow 60 character lines. Clearly, the lines will all get chopped here as well, but as you send it, before it even reaches the reader. Make certain your email preferences are set longer than your hard return line length.

This is just one method of examining this problem. The lesson learned is to be aware that it happens often and understand that different email programs are going to render your ezine in different ways. Download several different email programs and become familiar with them. You might be stunned that what you think you are sending is not at all what people are receiving.