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Yesterday’s Media Can Coexist With Social Media

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Businesses And Writers Benefit From Article Outsourcing

As long as there have been connections between computers, ezines have been an effective method for businesses to distribute content online. Writing a recurrent ezine or newsletter can be a powerful marketing tool, but not every business owner has the time to produce regular content in-house. Freelan.... More »

SEO Article Marketing Tips

Using SEO article marketing methods can do a lot to drive very targeted traffic to your website all for free. If you know how to do it right, you can really get a lot of benefit out of all the articles you write. many people seem to think that you can either write for humans or you can write for .... More »

Simple Email Promotion And Internet Marketing Tips

If you are trying to build a business online, then it's a safe assumption that you would like that business to make you money. After all, anything else is just a hobby. The good news is that there are many ways to earn money online, and there are also many ways to advertise your business. One of the.... More »

How To Craft Your Email Newsletter

Even in the social media age, email newsletters remain highly relevant according to a recent survey. Nearly 79% of survey respondents reported that email newsletters were still relevant while 97% rated email newsletters as an important or very important source of business management advice.   Whe.... More »

Guide To Effective Ezine Advertising

Ezine advertising can be a valuable way to advance your business or online service. Efficient use of Ezines took a hit when the dot com market crashed around the turn of the century. Along with email marketing, Ezines did not show the prior effectiveness that it once had in drawing interested people.... More »

As blogs and Twitter rise in popularity, there are many abandoning their email newsletters.  However, newsletters are still a very effective tool in your marketing strategy.  You should consider these suggestions on how to merge your newsletter into your social media strategy.

You should archive your newsletter. Your email newsletter should be part of your web content marketing strategy, and as such, it should be included on your website.  Make sure you post your newsletter archive on your site, not that of your email provider. This content is great for SEO.

Incorporate blog or FaceBook content. Consider your newsletter one part of your brand building strategy. Think about how you can include content from your blog and other social networks in your newsletter and vice versa. Remember, this isn’t simply putting the same content in different places, but rather it is a way to summarize and continue the conversation.

Your approach when writing your newsletter should allow for making your newsletter easy to share on Twitter and Facebook.  

Your newsletter is the perfect opportunity to invite your readers to interact with you, so they may want to connect with you on other social networks as well. Include the graphics for these social networks to call attention to them.

This is a good example of adapting the tried-and-true “old school” media with the up-and-coming social media that has reached the highest imaginable acceptance. Good luck.

  

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