Anyone involved in social media marketing should know that it is important to connect with your audience. However, you first must find out where your audience is located in the vast reaches of the Internet. Many online marketers dismiss forums as a great way to reach their targeted audience, but the reality is that forums can help your reach a vast audience in your specific niche.
Forums can be considered the grandchild of today’s social media networks like Facebook. Though Facebook is king, forums can be a valuable way to make contact with your target audience. Forums usually rank well in search results, as they are frequently updated with fresh posts, sometimes on a daily basis.
Google’s introduction of a feature that will zero in on forum posts makes it simple to find forums related to topics that fit within your niche. This feature is much like its Blog Search, and allows you to search for forum posts only. Discussion threads that relate to your product or service can be easily located, giving the online marketer the opportunity to join a forum and build an audience following.