Google’s Updated Keyword Tool Provides More Relevant Traffic Estimates
Posted By: dotCOMreport Editor
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Google launched a beta version of its updated Keyword Tool in September 2009. For Internet marketers, this tool is a new and efficient way to discover new keywords and add them to your account. Before this update, Google offered two separate tools that helped to expand an existing keyword list.
The old version of the Keyword Tool was able to produce keywords that were based on the URL content, or any words or phrases that were manually entered into the tool. Google’s Search Based Keyword Tool was geared to give the user suggestions for keywords that they may not be using by discovering actual searches from Google that were appropriate for the landing pages of their site.
Google’s updated Keyword Tool allows users to search by using categories when they are available, websites, and the usual words and/or phrases. This gives the results of the Search Based Keyword tool as well as the older version of the Keyword Tool, all in one.
The beta launch of the updated keyword tool will one day be a permanent change from the old Keyword Tool to the updated edition. For the next several months, you can use both if you like, and switch back and forth between them whenever you need to. Google will let users of the beta know when the changeover is complete. When this happens, the updated Keyword Tool will be the only version found in your account.
Until this takes place, you can work with and get used to the updated version. Google will continue to improve the tool, and will add even more functionality as well. A new feature will also be added in a few days that will enable you to obtain search traffic approximations for your keywords. In order to use this feature, simply select one or more specific keywords from the provided list of suggestions, and then click on the Estimate Search Traffic button.
Once this is done, you will choose the ad group that you want to add these keywords to, You can then see the average estimated CPC, the total number of estimated clicks, and what the total estimated cost will be for those keywords you selected on the preceding screen. This lets you see how your chosen keywords could perform in a certain ad group. Traffic estimates for keywords in the environment of an ad group allows you to see how these keywords will work together. This will give you a better idea of your web site’s performance than an entire list of keywords would.
Since they have made changes to these tools, some of the columns in the Keyword Tool that you may be used to seeing will be removed. These include the Estimated Cost, Estimated Clicks, Estimated Average, Estimated CTR, Estimated Impressions, CPC, and Estimated Ad Position. However, much of this info can still be seen in the environment of an ad group.
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