Back in October of 2009, Google made public a $15 million deal with Twitter so that tweets could be included in its search results. Google has now invited a small group of advertisers to test a new type of display-ad integration. These ads will allow advertisers and publishers to attract more people to follow their Twitter accounts.
The ads are laid out in a relatively simple fashion. You’ll see the familiar Twitter bird icon down in the lower left-hand corner, and the latest tweet from the advertiser is centered in the ad unit. On the lower right, users will see a button that reads “Follow on Twitter,” which allows users to follow the advertiser without having to leave the page. All of the ads are linked to the advertiser’s Twitter page, and users can click on an other part of the ad in order to go to that page.
Google has stated that they want their advertisers to have more marketing opportunities that can reach users in more useful and relevant ways. The new ad format will let advertisers update their ads in real time.
It should be quite interesting to see how the microblogging site known as Twitter will continue to grow and change in the future, especially since Twitter’s former lead developer, Alex Payne, left Twitter because he stated he did not want to work for an ad company.