As part of a marketing strategy, harnessing the new platform by LinkedIn which uses recommendation to showcase products, services and associated recommendations is a valuable tool.
Starting with over 40 companies including HP, Microsoft Corporation and AT&T Business solutions, this service is works for large brands as well as small businesses. The company pages on LinkedIn now allow users to showcase curated recommendations from customers, which goes a long way to building brand visibility and credibility on LinkedIn.
LinkedIn is a social network for professionals as such this will serve as a peer to peer recommendation. That is, the recommendation of a brand will come from one peer to the other. If properly leveraged, this will provide viral promotion of a brand plus it is a level playing ground for the big names and the smaller businesses as well.