Each year since 1938, the first Friday of June is National Donut Day, and to celebrate this year, Dunkin’ Donuts gave out free donuts and pastries with the purchase of a drink. What’s the social media aspect of free donuts, you may be asking? Well, Dunkin’ Donuts announced National Donut Day as a Facebook event, and more than 80,000 people RSVP’d that they would attend.
Dunkin’ Donuts also recently launced a huge social media campaign a few months ago for its 60th birthday anniversary where fans were asked to “Create Dunkin’s Next Donut.” The grand prize winner for this contest was announced on June 4th as well on the official Dunkin’ Donuts web site.
Finalists for the contest were chosen based on what they named their donut, the story behind it, and the ingredients that were used. Each finalist received $1200 in cash, a year’s supply of Dunkin’ Donuts, more than likely in free coupon form, and the chance to participate in a bake-off at the Massachusetts Dunkin’ Donuts headquarters.
The winner, Rachel Davis, created a donut called “Monkey-See Monkey-Donut” which will be available for sale this coming Fall. This yummy prize winner is full of Bananas Foster filling, frosted with chocolate, and sprinkled with shavings of Reese’s Peanut Butter Cups.
It seems that many brands have begun to use Facebook in this manner, asking their fans for their opinions, running a contest or an event, or announcing a new product while also reaping the benefits of exposure for their brand.