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Wordstream is a Boston Internet marketing software company that was able to secure $6 million in a round of Series B financing from one of the company’s new investors, Egan-Managed Capital, and an older investor, Sigma + Partners. The funding is to be used to improve and expand the growth of its search marketing tools for the optimization of search engines and pay-per-click advertising. Wordstream also has taken on a new member of its Board of Directors. A partner at Egan-Managed Capital, Frank Andrasco was added to the board.
Launching in early 2009, Wordstream started out with just four employees, but can now boast more than thirty-five. Wordstream is relied upon by more than five hundred businesses around the world to help them to turbocharge their SEO and PPC marketing efforts. Wordstream was selected recently as an Editor’s Pick by Google for their Application selections.
CEO of Wordstream, Rob Adler is the one who will supervise the company’s sales growth, and stated that the market opportunity for Wordstream is quite large. As Wordstream provides the needed solutions for optimizing search market efforts, research equals action that is seen in a company’s bottom line.
Is it true that PPC now is gaining momentum? I’m curious.