It was bound to happen. Pay-per-post led to pay-per tweet, and the newest offering is pay-per video on YouTube. There are a number of personalities on YouTube that have a loyal following, and today’s marketers are realizing more and more that YouTube can be a very effective channel for advertising.
People who used to work for Google as well as a former top engineer for Adsense founded the social marketing network known as MyLikes, which takes a more automated approach than does Yahoo. It is already available to match prominent bloggers and Twitterers with advertisers, and it is now expanding its services and moving to YouTube. People like Chris Pirillo, a popular blogger whose Lockergnome YouTube channel has more than 120,000 subscribers, has made a video sponsored by the iPhone application known as Siri. Chris appears in the video, and he is demonstrating this virtual personal assistant.
Of course, there really is not anything new about a sponsored YouTube video. Many brand names have had good luck with marketing campaigns such as this. There are currently sponsored video ads floating around YouTube that are subsidized by Howcast and also by GE. Together, these two videos have already been watched more than 8 million times.
Any YouTuber who is interested in this program will need to apply in order to join in. You will have more luck getting accepted if your TouTube channel has more than 10,000 subscribers. If accepted as a YouTube video creator, you will need to create a profile on MyLikes, which will be linked to any of the categories that are associated with the particular channel.
Creators are able to set their own price for each video. They will also get an “influence score” which is based on factors such as the number of subscribers, the average number of views, and the usual number of comments each video gets. Advertisers are matched with the video creators, and they are able to choose whether or not they want to endorse that particular product in words of their own. Videos should be acknowledged as sponsored messages.
Social media is drawing in more marketers every day, and YouTube is a strong contender in the race to create direct marketers from bloggers.