Google Adwords is always rolling out new features and innovations, and one of the newest is the ability to instantly get connected with a Google Adwords qualified professional to assist with your campaigns. This is done through a search function for Google Adwords users in the United States.

You will be able to instantly search for a qualified expert by location and by a variety of other factors. In this way you should be able to quickly find assistance for your campaigns with an individual or a company that has the skills and experience to provide top notch service.

As time goes on there may be more features and functions provided as well. This professional connection search for Google Adwords users and Google Adwords qualified experts is still in the beta phase. That means that Google is going to see what people think about, how the system works and will hopefully roll out the necessary improvements and tweaks before too long.

Of course if the system isn’t a hit for one reason or another, it might not last. But early signs are that users will greatly enjoy this convenience, and it seems that it will be a smart way for Google to positively reinforce the need to get Adwords certified.

Of course not everyone needs the services of a professional, and with Google offering this right in the Adwords platform one has to wonder if there are other benefits to aligning yourself with Google qualified companies. Will individuals running their own campaigns be penalized in any way? Are there any other issues and concerns based upon who you choose and will your selections be tracked by Google?

One group of people who will be concerned are those offering online marketing advice but are not Google qualified. Without being able to be found in that search, the competition that is qualified will have a major advantage. Therefore Google is really placing a premium on that qualification.

For those that do have the qualification you have to be thrilled with this new ability. It will give you easy access and first dibs on all people who are looking for services and trust Google to help them find the professionals they need. It’s instant advertising without having to do a thing, and surely many new customers will be brought to your doors in this fashion.

You can read more about the new Google Adwords professional connection system here http://news.ebrandz.com/google/2009/3047-google-assists-businesses-locate-adwords-professionals-in-beta.html. It will be interesting to see how users react to this, and if this helps the certified companies drive more business to themselves. Additionally, it will be important to see how this affects professionals who have not received certification.