How To Increase Conversion Rates

New Updates

Goodbye JPEG, Hello WebP?

If Google has it their way, the JPEG will be completely eliminated and replaced with their new open format for images; WebP. The advantages of WebP? Smaller sizes and a faster loading time. This doesn't mean the images will necessarily look better, but they will be around 40% smaller. With al.... More »

Being Ethical with Search Marketing

Search Engine Marketing, as most businesses know it is a necessary thing to do to promote your products and services. Without Search Engine Marketing your business will more then likely not make it very far. Occasionally, you will come across articles that are crammed packed with keywords and y.... More »

Three Important Characteristics of the Maturing Online Market

Marketers can learn a lot from President Barack Obama's first year in office. While setting an ambitious agenda he's discovered that governing is more difficult than getting elected. For online marketers, the lesson learned is that developing an ongoing strategy to achieve profitable revenues in a m.... More »

Help For New Online Marketers

You may never have heard of Visa Business Network. The company recently launched this site in order to have a way to connect small business owners with other small business owners. Resources are provided, such as mentors, goal toolkits, content-ranked information, and much more. So just how can.... More »

Thinking About A Company Logo? Check Out The Top 10 Designs.

What makes a local company's logo into a global phenomenon? Almost all small businesses making a successful transition into international markets have to credit their logo brand image to some extent. Here are 5 easy lessons that can be learned from all international logo designs. First, is .... More »

You have your website all set up and now you are ready to begin selling your service or product. You figure out how to get traffic to your website but you are not getting many sales. You need more of the traffic turning into sales but what can you do? Here are some tips for increasing the conversion rate on your website.

Make sure the customer knows exactly how to buy or sign up for what you are offering. You would not believe how many times people will read and reread trying to figure out how to sign up or place an order. Some sites do not have this information posted clearly where a customer can find it without searching for twenty minutes. If a customer has to look for how to buy your product they are going to buy it from somewhere else. Have the info posted right in plain view. Also make it clear from the start what your product or service costs. Customers do not like to be tricked so saying something is free and then telling them it will cost is not going to work.
Make changes to your marketing techniques. If you have not been getting high conversion rates on your site it is time to make some changes. Play around with pricing. Even lowering your price by some change can be enough to increase sales. If you are trying to get people to sign up for a newsletter, but you haven’t been successful, offer them something in return. Give away a free e-book that relates to your service. People love free things. By offering something extra for free you can increase conversion rates. Something like free shipping can be a big hit.
Communicate with your visitors. Have a way for them to ask questions about your service or product. Let them know you will be there after the purchase as well. Having a contact us form s a great way to do this.
Offer a guarantee policy. People feel more comfortable buying something when it has a guarantee attached. This can help improve your site’s conversion rates. The customer that knows if they are not happy they can get a refund will be more likely to make a purchase.

Increasing conversion rates for your website does not have to be hard. Just make changes when your current plan is not working. You can always go back if the changes do not improve sales. You will not know if something will work it you don’t try it out.

Asklo says:

October 5, 2011 at 12:22 am

Getting to know your product has to be understood by the customer for its cutting edge over other products. It doesn't come easy but testing and rethinking or market strategies on how to sell specific commodities via different channels can make all the difference as stated. Nice article

Lyn Deutsch says:

September 25, 2011 at 6:31 am

Thank for your great l newsletters and articles. they are very helpful especially to a newbie like me.

pikavippi says:

September 9, 2011 at 3:05 am

Also, put image logos of some trusted authorities on your site to make it look trustworthy. Like…as seen on CNN …USA Today…Google.

Natural Ease says:

September 9, 2010 at 2:01 pm

We have problems with how to bring sales on line. Not sure where I can help help?

Ron Thompson says:

September 7, 2010 at 10:49 am

Having a good optin form is great at well. You need client’s info to send out offers and sales to their email addresses.

Remember it takes 5 to 7 visits to your site before many customers will buy. You need to stay connected through email marketing. Hence the bigger your client list the better sales will be each time you send out an email newsletter ..