If you are starting out in business, a few things are generally understood. First of all, you need a plan, secondly you need to have a product, and thirdly, you should have a pretty good idea of who your market is. Also, you need to ensure that you have secured the financing that will see you through your company start up, until the business starts to pay you back. But ask yourself, how many of really understand the real nature of our business? Is it really about having the best in technology, the greatest knowledge about your product or industry, or having the most offices available to contact you? Although all of these things are important and serve a key purpose in your business, they are not what your business is really about. Your business is about Marketing your products and services. The consumer today is a much more educated shopper who does their homework before making purchases. The advent of instant access to consumer information has done away with spontaneous purchasing or using the local store because it is convenient. Although we may still patronize friends, or friends of friends in the business we are interested in, we also look beyond these methods to make sure that we are still getting the deal we want. To be successful today, any business person needs to accept this and adjust their thinking about what their business is really about. And once again, that is Marketing their business. Any business person must realize they are a Marketer first. They are a Retailer, Banker, Doctor, Real Estate Agent or Broker second. The acceptance of your role as a marketer is paramount to your success in whatever you focus on. In the world of sports the athlete that trains and prepares the most is the one that is going to win the prize. In the business world the marketer that incorporates and practices the best marketing methods, will also win. Having success in business is largely dependant on two things, attraction of new customers, followed by their retention. This is why Marketing must be a priority no matter what other tasks you encounter in day-to-day operations. The purpose of this article is not to dismay you, but to provide you with some insight about marketing opportunities that are available to help any business incorporate these best marketing practices into their operation. They are available today. Automated Marketing Solutions or AMS, is a full service provider of marketing technology and solutions that incorporate the latest Direct Marketing Techniques. AMS Direct Marketing solutions provide inexpensive, result-oriented programs that use proven sequences to attract and retain customers. Their solutions work for the smallest start-up business to mid-sized companies. A key aspect of their technology solution is the ability to place an entire Marketing Program on Auto-pilot, meaning is basically runs by itself. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, it is loaded into AMS Lead Management System. This system provides the unique ability to manage and control that program without any further human interaction. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about AMS marketing programs and how they can benefit your business visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience. To learn more, visit Automated Marketing Solutions to become marketing savvy and learn how we can help you grow your business.