Google Improves Mobile Ads Reporting

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How to Profit from Google Adwords

Google Adwords can be one of the single most effective ways of advertising your business and promoting your products and services. However, many people go about the process in the entirely wrong fashion and end up wasting a lot of money or simply failing to see results. Use this quick guide to start.... More »

Should You Try Your Luck With Other PPC Services?

When most people hear PPC, they think "Google Adwords". And for good reason. In the US, Google leads the top PPC sites and now controls 74% of all searches in the US. Yahoo holds 11% of the market share and MSN 9% of the pie. The remaining 6% goes to all the other search engines combined. While Goog.... More »

Leeches Are Visiting Your Site Using Ad-Blocking Software

Although low click-through rates are unfortunately the norm in online advertising, publishers have found ways to stay in business by charging per-view rates on their ad inventory. So what happens when consumers use ad-blocking software to remove all forms of online advertising? According to Ars.... More »

Getting The Most From Your Pay Per Click Advertising

If you are serious about internet marketing, then you already use Pay Per Click (PPC) advertising in your overall marketing mix. A primary aspect of any internet business PPC campaign is the competent use of Google AdWords. There are numerous strategies that may or may not improve the return on your.... More »

How to Improve your Google Adwords Advertising

Google Adwords is one of the staples of current techniques used for online advertising and marketing. With a great campaign by your side, you can reach a huge audience of users, and you can reach them instantly, and for a cheaper price than you could through any other medium. Still, it's also incred.... More »

Google continues to ramp up their Mobile Advertising initiatives with improved Mobile Ads Reporting. The improved AdWords Mobile Ads Reporting enables Mobile Ad Growthadvertisers to better determine how their ads are performing in the mobile marketplace. If advertisers see that they are generating a decent amount of mobile device generated traffic, it then makes sense to take the time to cater to these potential customers with new targeted Google AdWords Campaigns, Ad Groups & Ads that cater to these mobile users. Also keep in mind that mobile phones do not currently support flash, and landing pages catering to mobile users should be as simple as possible. For more information, contact a qualified PPC Management Company for a complimentary consultation.

This functionality certainly has value, but may still be a bit ahead of its time as currently only a small percentage of overall ads are displayed on mobile devices compared to the PC. However, this trend is changing, and fast. The graph provided in this article is provided by Google and indicates US Mobile Search growth over the past 1 1/2 years. The growth is fairly staggering and likely just getting started.

It may be this growth pattern that encouraged Google to officially launch their own Google Nexus One Phone. Google is aware that the future of their PC generated pay-per-click (PPC) advertising revenue may be jeopardized by the rapidly emerging mobile market and therefore appear to be staking a claim to the mobile industry, and in a major way.

Google already developed what is emerging as the dominant mobile operating system with Android, and recently acquired AdMob, the largest provider of mobile ads. Mobile is the future, no doubt, and Google is doing everything it can to position itself to be the dominant mobile player in every area possible. While Google AdWords still represents 95% of Google’s revenues, that figure is certain to change as mobile ads, devices and software begin to generate more serious revenue streams.