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Google Adwords can be one of the single most effective ways of advertising your business and promoting your products and services. However, many people go about the process in the entirely wrong fashion and end up wasting a lot of money or simply failing to see results. Use this quick guide to start....
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You’ve launched your PPC Campaign, you are thrilled by the conversions you are receiving, but you keep wondering how you can do better. If you want a list of exhaustive reports which answer all of the questions you may have about what works and what doesn’t, then Google has what you seek. You ca....
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Google has announced they’re working on a tool that will let users opt-out of being tracked by Google Analytics. “As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so....
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If you’ve determined that you need to find a PPC specialist to help with your online marketing endeavors. Perhaps you tried AdWords with little or no success or maybe you’ve just concluded that your business will benefit from a PPC specialist.There are companies that specialize in search engine ....
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Google Adwords is one of the staples of current techniques used for online advertising and marketing. With a great campaign by your side, you can reach a huge audience of users, and you can reach them instantly, and for a cheaper price than you could through any other medium. Still, it's also incred....
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Although low click-through rates are unfortunately the norm in online advertising, publishers have found ways to stay in business by charging per-view rates on their ad inventory. So what happens when consumers use ad-blocking software to remove all forms of online advertising?
According to Ars Technica Editor-in-Chief Ken Fisher, who posted an extensive memo about his website’s stance on ad blocking, ad-blocking software cheats publishers out of a lot of revenue.
Visitors who use ad blockers consume the publishers’ bandwidth and gain access to the content without providing the publisher with any revenue. Ars Technica, a website focusing largely on technology, has an above-average number of visitors who run ad blockers. “Imagine running a restaurant where 40 percent of the people who came and ate didn’t pay,” wrote Fisher. “In a way, that’s what ad blocking is doing to us.”
Reasearch by Ars Technica recently involved making their website inaccessible to anyone running an ad blocker. The experiment was successful, but Ars took a fair share of heat from its readership. Rather than completely shut out consumers, the website instead asked its readers to disable their ad blockers, if only to help the website’s bottom line.
You can read the details of the experiment here: http://arstechnica.com/business/news/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love.ars
Although low click-through rates are unfortunately the norm in online advertising, publishers have found ways to stay in business by charging per-view rates on their ad inventory. So what happens when consumers use ad-blocking software to remove all forms of online advertising?
According to Ars Technica Editor-in-Chief Ken Fisher, who posted an extensive memo about his website’s stance on ad blocking, ad-blocking software cheats publishers out of a lot of revenue.
Visitors who use ad blockers consume the publishers’ bandwidth and gain access to the content without providing the publisher with any revenue. Ars Technica, a website focusing largely on technology, has an above-average number of visitors who run ad blockers. “Imagine running a restaurant where 40 percent of the people who came and ate didn’t pay,” wrote Fisher. “In a way, that’s what ad blocking is doing to us.”
Reasearch by Ars Technica recently involved making their website inaccessible to anyone running an ad blocker. The experiment was successful, but Ars took a fair share of heat from its readership. Rather than completely shut out consumers, the website instead asked its readers to disable their ad blockers, if only to help the website’s bottom line.
You can read the details of the experiment here: http://arstechnica.com/business/news/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love.ars
Websites shouldn't be blaming their visitors for flaws in their own business plan. If visitors won't tolerate ad-supported content, then they need to find another way to generate income that they *will* tolerate– or go under. Such is life in any business.