The Tiger Woods scandal is proving to be great for online ads. The search phrase “Tiger Woods” was the top item sending traffic to news sites.

While it’s been clear that TV ads featuring Woods have been taken out of the air, online Tiger is helping more news publishers sell more advertising as they can have more impressions due to the web traffic increase.

For instance, TMZ, owned by AOL, Inc., reported more than 50% increase in traffic, as the gossip website has been forefront of covering all the angles of the scandal.

On Google Inc.’s search engine, Tiger Woods topics were among the fastest-growing queries in the month. Yahoo! Inc. (NASDAQ:YHOO), the second search engine, said that searches for Woods shot up almost 40 times in the current month. The increases in searches mean more traffic to blogs and news publishers, which relay in pay per click advertising, mainly managed by Google.