New Updates
Google recently announced that beginning in January 2010 they will be showing location targeted business phone numbers and addresses in Mobile Ads that are viewed on high end smartphones. This new feature will allow people searching from their mobile device to click-to-call businesses just as eas....
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Google has announced they’re working on a tool that will let users opt-out of being tracked by Google Analytics. “As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so....
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Did you know that you may achieve blog marketing success with your Google AdWords Certification? It does not matter if you are new to the whole world of PPC or have had your account with Google for an extended amount of time, getting your official AdWords Certification will not only certify you as a....
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Since we’re only a couple days away from the end of 2009 and many of us are working a short week this week, it seems like a good time to pull out a classic end of year cliche: the Resolution List! Like many people, I don’t like New Year’s resolutions. I usually don’t make them, partly bec....
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How Pay- per- Click, the newest marketing tool on the Internet makes money is a mystery to many people. One of the great things about the Internet is that it is the reverse of having a physical brick and mortar traditional business.For a business in the physical world you have to have structure, wit....
More » The Tiger Woods scandal is proving to be great for online ads. The search phrase “Tiger Woods” was the top item sending traffic to news sites.
While it’s been clear that TV ads featuring Woods have been taken out of the air, online Tiger is helping more news publishers sell more advertising as they can have more impressions due to the web traffic increase.
For instance, TMZ, owned by AOL, Inc., reported more than 50% increase in traffic, as the gossip website has been forefront of covering all the angles of the scandal.
On Google Inc.’s search engine, Tiger Woods topics were among the fastest-growing queries in the month. Yahoo! Inc. (NASDAQ:YHOO), the second search engine, said that searches for Woods shot up almost 40 times in the current month. The increases in searches mean more traffic to blogs and news publishers, which relay in pay per click advertising, mainly managed by Google.
Nike’s decision to continue its Tiger Woods sponsorship has been put to severe tests in the aftermath of his scandal.