Tiger’s Scandal Great For Online Advertising

New Updates

Before You Cash In That Google AdWords Credit...

If you’ve been involved in affiliate marketing or AdSense for a year or more, you’ve probably received at least one free Google AdWords credit. Google AdWords is a pay per click program (PPC) that you pay each time a someone clicks your ad-listing link and is taken to your website. AdWords al.... More »

Google Improves Mobile Ads Reporting

Google continues to ramp up their Mobile Advertising initiatives with improved Mobile Ads Reporting. The improved AdWords Mobile Ads Reporting enables Mobile Ad Growthadvertisers to better determine how their ads are performing in the mobile marketplace. If advertisers see that they are generatin.... More »

Safeguard Your Google Adwords Account Against Fraud

For those who use Google AdWords, you are most likely familiar with the plain text-only emails that Google sends out for verifying your account details. But watch out for any emails that solicit you to update your account and payment details. You should always login directly by typing www.google.com.... More »

Google PPC Click Fraud Getting Harder To Detect

Perpetrators of click fraud are getting sneakier and sneakier. Harvard Business School professor Ben Edelman has uncovered one of the more diabolical click fraud schemes known to be hatched. As he summarizes it: Here, spyware on a user's PC monitors the user's browsing to determine the user's.... More »

Google Analytics Will Allow Users To Opt-Out

Google has announced they’re working on a tool that will let users opt-out of being tracked by Google Analytics. “As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so.... More »

The Tiger Woods scandal is proving to be great for online ads. The search phrase “Tiger Woods” was the top item sending traffic to news sites.

While it’s been clear that TV ads featuring Woods have been taken out of the air, online Tiger is helping more news publishers sell more advertising as they can have more impressions due to the web traffic increase.

For instance, TMZ, owned by AOL, Inc., reported more than 50% increase in traffic, as the gossip website has been forefront of covering all the angles of the scandal.

On Google Inc.’s search engine, Tiger Woods topics were among the fastest-growing queries in the month. Yahoo! Inc. (NASDAQ:YHOO), the second search engine, said that searches for Woods shot up almost 40 times in the current month. The increases in searches mean more traffic to blogs and news publishers, which relay in pay per click advertising, mainly managed by Google.