Tweak Your PPC Campaign With Google AdWords Reports

New Updates

Enlist The Help Of A PPC Specialist

If you’ve determined that you need to find a PPC specialist to help with your online marketing endeavors. Perhaps you tried AdWords with little or no success or maybe you’ve just concluded that your business will benefit from a PPC specialist.There are companies that specialize in search engine .... More »

How to Profit from Google Adwords

Google Adwords can be one of the single most effective ways of advertising your business and promoting your products and services. However, many people go about the process in the entirely wrong fashion and end up wasting a lot of money or simply failing to see results. Use this quick guide to start.... More »

How to Improve your Google Adwords Advertising

Google Adwords is one of the staples of current techniques used for online advertising and marketing. With a great campaign by your side, you can reach a huge audience of users, and you can reach them instantly, and for a cheaper price than you could through any other medium. Still, it's also incred.... More »

You’ve launched your PPC Campaign, you are thrilled by the conversions you are receiving, but you keep wondering how you can do better. If you want a list of exhaustive reports which answer all of the questions you may have about what works and what doesn’t, then Google has what you seek. You can use Google AdWords Demographic, Geographic and Search Query Reports to analyze your results.

The Google Adwords Demographic Report reveals the age and gender of the person viewing the site. If the site knows the user’s age and gender you can target your Google ads to a specific group. The end result is you now have the power to direct your ads to a much more quality group. Yes you may have fewer clicks but your conversion leads will probably increase.

The Google Adwords Geographic Report shows the city/town, province/state and country of the visitor based on their IP address. This is a good way to verify that your ads are being seen in the city/country that you chose in your campaign settings. If you are not sure which city to target your ads to, you can simply start at the national level and use the Geographic Report to identify cities where you are receiving the most clicks on your ads. Subsequently, you can adjust your campaign settings to the most converting cities.

The Google Adwords Search Query Report identifies the exact word or group of words used when someone executes a Google Search. In addition to the keyword used, you will also be able to view the Google Ad Text and your destination URL for each impression, click and conversion. This detailed report also presents which keywords and ads are converting so you can make adjustments.

Finally, all of these reports include the number of impressions, clicks, conversions and cost per conversion. You can decide which Campaigns and AdGroups you want as well as the time period. You can elect to have the reports emailed to you daily, weekly or monthly. If you like, the reports can be exported to an excel format which will allow you to graph your results for a visual presentation.