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How Do I Make A Well Designed Enewsletter?

I am a designer, so I know how to make it look good. I am basically looking for easy to use software to help me send out an eNewsletter. I've looked at some WYSIWYG newsletter software, but I am not sure if I want to go that route. I know a little bit of HTML, so I'm not opposed to it. I don't think I want to go the PDF route, but I'm open to hear ideas. Are there any recommendations for an easy way to send out an eNewsletter? Thanks!   

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