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What Is The Best Way To Use Yahoo Search Marketing?

What is the most efficient way to use Yahoo Search Marketing. If you are searching for a keyword. What keyword should you begin with? If I am using creditcards for instance which would be the best keyword to use. By budget is low, So I don't want to go with a very competitive keyword, What is the most effective way and looking for the keyword that isn't too competive, Any advice Please.   

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