Motorola announced yesterday that it has purchased Aloqa GmbH (developer of Aloqa) for an undisclosed amount of money. Aloqa is a mobile service which notifies users of events and places based on location and user preferences.
Aloqa, available for BlackBerry, iPhone, Nokia, Sony Ericsson, Android, and Windows Mobile, had just announced that it had just reached one million users.
Motorola hopes to use the acquisition as a means of speeding up the release of their context-aware mobile services platform. The company sees Aloqa's core technologies as a good fit. Especially helpful will be Aloqa's contributions to the MotoBlur capabilities.
Currently MotoBlur providers users with customized content on their homescreens that allows them access to social networks like Facebook and Twitter. Motorola will integrate Aloqa's location-based platform into the system to connect users and publishers of location-aware content in real-time.