GET INSTANT ACCESSaccess our free SEO report

Attention Mobile Advertisers: Google is Going “Hyper-Local”

New Updates

News Search Optimization for Journalists on Google News

Google News has been receiving the rankings of top news items from Newsknife for years. Since Google News started adding bylines to its search results, Newsknife has also started collecting informations regarding the journalists whose articles appears in these search results. These results are pulle.... More »

Federated Media Purchases Women's Forum BigTent

Federated Media Publishing has acquired BigTent which is a social-networking community for women with a focus on parenting. The terms of the acquisition were not disclosed. BigTent functions as a platform that links advertisers with a huge target; the network allows women to form groups accor.... More »

More Than Just A Deal: AOL Acquires Huffington Post

It is no doubt that the Internet is the largest medium for business as at today. There is almost always a virtual office for almost every physical office we have today. The internet is the fastest medium to make good and legit money today.   If you think I am wrong, ask Arianna Huffington and Ke.... More »
Facebook Unveils Suite of Spanking New Marketing Tools

Facebook Unveils Suite of Spanking New Marketing Tools

A Facebook engineer recently announced the introduction of new marketing tools for Pages. The news came by way of a post on the official Facebook Developers Blog on Monday. In the post, Omid Saadati unveiled the new features in detail, and he noted the ways in which they would effectively simplify t.... More »
Breaking News: FTC Clears Google of Antitrust Violations

Breaking News: FTC Clears Google of Antitrust Violations

The FTC’s ruling has finally been handed down for the highly publicized 2-year probe into Google’s possible antitrust violations. The allegation was that Google strangled free market competition by rigging the SERPs to highlight its own products (local, travel, and shopping listings in parti.... More »

Google is adding “hyper-local” ad capability to its growing portfolio of mobile search ads exploiting location. This ad capability shows users the exact distance-right now-to a particular advertiser’s business or location. The ads themselves are represented by a blue pushpin and feature “click-to-call” and an expandable map.  Reports indicate this goes down to the block level as far as specificity.

 

Advertisers must have location extensions set up before they can take advantage of this new capability. Mobile phone users must also have consented to sharing their location with Google Advertisers before the new feature will work for them. Advertisers aren’t billed until users click through a website or “click-to-call” the phone number provided in the ad.

 

This new feature may be very powerful for advertisers, as users can now physically see the identified distance between them and the advertiser’s business. Advertisers should jump on this early for the most exposure.

 

  

Be Social

  • css.php