In recent news, Google announced that there are going to be several improvements made in the area of contextual matching. If you have observed the advertisements on your website, you will likely discover that there are many irrelevant ads displayed. Since you are aiming for a target market, you want those Google Ads to display relevant content. Google is making an effort to improve in this area. The internet giant is working diligent to program only relevant ads for your website so that you may enjoy more earnings from here on out. To me, this sounds like a great idea!
At this point in time, Google AdSense covers many different factors in order to place the best advertisements possible on your website. One of the top things that they look for is the referral link - or the link that brought your traffic in. The whole issue is, if there is something other than that which is relevant to your website on the website that brought the visitor in, you will end up seeing all kinds of Google Ads that simply do not correspond with your content. I think this will be good for all of us. What do you think? Please leave comments if you have any ideas or thoughts on the matter. To read more: http://adsense.blogspot.com/2010/02/better-contextual-matching.html