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Google Launches Boutiques: A New Approach to Online Shopping

Google announced the launch of a personalized online fashion shop, is a shop which lets users create their own online boutiques based on products already in the system. Users can also browse boutiques curated by trendsetters (or tastemakers) such as celebrities, stylistas, fashionistas, designers and fashion bloggers.

In creating a boutique, a tastemaker can curate up to 50 items based on color, silhouette, pattern, style and brands that they love or hate.

According to the blog, Boutiques uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like.

Designers and retailers can contact Google to get their products listed in Boutiques.


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