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Yahoo Rumored to Acquire Groupon

Sources indicate that Yahoo, with its long, rich history of dealing in advertising, searching, and content may be set to purchase Groupon.

 

Groupon, the popular site for local daily deals, could put Yahoo right in the middle of the hot space around local purchasing and consumer information.

 

An acquisition like this could mean good things for local businesses currently benefiting from Groupon. More exposure and a bigger budget for campaigns may all be in store for both advertisers and companies offering discounts. It's unclear as to whether or not the deal actually goes through,but it may be to everyone's benefit if it does.

 

 

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