YouTube Ads Go Mobile

New Updates

Growing Google

Google has a new plan: they are going to move forward on white spaces. There are five current FCC Commissioners and these five will soon meet in order to set the final technical rules for white spaces. Google is hoping that if the rules are worded correctly, then the Commission will take a very.... More »

New Gmail Feature: Reverse Contact Delete

Google introduced a new feature to Gmail that would let users undo any changes they have made to their contacts over a 30 day period. A lot of online businesses prefer to use Google’s Gmail for their email solutions. It is really very convenient and since it syncs so well with Google Calendar and.... More »

Foursquare and MTV Join Forces Again

First they teamed up for the VMAs, and now MTV and Foursquare have joined forces again to combat something more serious than attending an awards show. This September, Foursquare users checking into an "STD Testing Center" will earn a special badge as part of MTV's "Get Yourself Tested" (GYT) campaig.... More »

Infoseek.com Up for Auction

Startups seem to be the hottest businesses on the web now and in the past few weeks we have highlighted some, including Blekko – the search engine. If you are contemplating a startup, following in the footsteps of Blekko is worth considering as search is huge business. Of course the major cha.... More »

Using Social Media to Advertise Increases Sales

A new study by Knowledge Networks and MediaPost Communications revealed that people who used social media in the U.S were more likely to buy brands that were advertised in social media. The study showed that social media ads encouraged brand exploration and that 25 percent of users were more dispos.... More »

Referring to numbers that show that video views on mobile devices are up a staggering 160%, Google announced yesterday that the mobile version of YouTube will now begin showing ads. In particular, the ads will be running on the main YouTube home page, the search page, and the browse page; for now, they will only run on the American and Japanese versions.

For several months Google and YouTube have been testing the ads, and now they’re rolling out for all mobile visitors. While this move may seem obvious—it is big news. As mobile devices continue to get more sophisticated, the number of smart phone users will continue to rise. A natural effect of this will be more and more YouTube views occurring on handheld devices.

It’s not hard at all to see why YouTube (and Google) would be moving quickly to roll out ads on the mobile incarnation of their website. There may very well come a day where the mobile version serves up more views than the standard YouTube does.

Google is quick to point out that the smart phone crowd is exactly the tech-savvy demographic that most advertisers are after—making YouTube mobile instantly one of the farthest-reaching mobile ad platforms in existence. They also state that their testing results scored the system high on click-throughs, user experience, and brand awareness.

The banner-style ads will be sold on a full-day basis—which may put them out of the price range of some. They’re also going to be encouraging their existing advertisers who purchase home page banner ads at YouTube.com proper to go one step further and double down their ads to the mobile version as well.

YouTube is quite bullish about this new offering. After all, there’s no reason to think YouTube’s mobile ads can’t be successful on many levels. What other ad network is there that can serve ads to so many mobile users in one fell swoop?

John Kohl says:

January 9, 2011 at 3:40 pm

Mobile is the future of the internet and Google and YouTube are positioning very well to stay on top of the whole game.

BenjaminC says:

March 15, 2010 at 9:46 am

Windows Mobile users: remember to use Microsoft's Internet Explorer to open m.youtube.com/app and not Opera!