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Around The Web: SEO News You May Have Missed week of 3-19-2011

New Updates
SEO Update - 10 Reasons Why Your Website Isn’t Social Media Friendly + MORE Mar 19th

SEO Update - 10 Reasons Why Your Website Isn’t Social Media Friendly + MORE Mar 19th

This week's SEO News and Updates Online Reputation Book Review: Repped by Andy Beal - TopRankBlog.comMany years ago when the role of search in brand reputation was really coming into it’s own, Public Relations and SEO were becoming unlikely partners as way to position positive message.... More »
SEO Update - New SEO Best Practices with Schema Markup #SESCHI + MORE Nov 7th

SEO Update - New SEO Best Practices with Schema Markup #SESCHI + MORE Nov 7th

This week's SEO News and Updates Life is good Men’s Search Engine Organic Tee, Cactus Green, Small - EgretSEO.comLife is good spreads the power of optimism and helps kids in need through its products and its nonprofit, the Life is good Playmaker, dedicated to helping kids overcome poverty.... More »
Webmasters Get Ready: Google Raters Get New Guidelines

Webmasters Get Ready: Google Raters Get New Guidelines

Ever heard of Google raters? They’re the human eyes that have the pleasure of analyzing and grading your site once it reaches the top of the SERPs for a given query. If you bit and clawed your way to the top only to find your site has sunk into oblivion seemingly out of nowhere, a manual rater may.... More »

Article Marketing Post Panda/Farmer-Tips To Survive The Massive Google Update

Okay so I'm sure you have heard about Google's massive change to the algorithm that was aimed at article directories and content farms. I am sure you are wondering if article marketing is still an effective way to get free traffic to your website. Article marketing can still work as a part of your s.... More »
SEO Update - Executive from Facebook Added to Bruce Clay SEO Workshop by @mattsouthern + MORE Nov 21st

SEO Update - Executive from Facebook Added to Bruce Clay SEO Workshop by @mattsouthern + MORE Nov 21st

This week's SEO News and Updates Mobile SEO for Ecommerce: Bridging The Gap Between Google & Customers' Fingertips - SearchEnginePeople.comThe mobile web is growing leaps and bounds as we write. The whole world has gone mobile. Erick Schonfeld of Techcrunch.com notes that the mobil.... More »
Here are some news stories that I thought you would be interested in reading. These are all related to Search Engine Optimization. Enjoy.

2011: Year Of Organic Web

Some industry experts have been speculating that keyword rich domain names may be the next thing Google targets with its latest algorithm updates. The dilemma faced by many webmasters is whether they pick a domain name that is keyword specific or if they pick one that is more brandable such as zynga or digg. There are pros and cons to each strategy, but even Google’s own Matt Cutts had this to say about the situation: “…we have looked at the rankings and the weights that we give to keyword domains, & some people have complained that we are giving a little too much weight for keywords in domains. So we have been thinking about at adjusting that mix a bit and sort of turning the knob down within the algorithm, so that given 2 different domains it wouldn’t necessarily help you as much to have a domain name with a bunch of keywords in it.” Read more about this by clicking on the words 2011: Year Of The Organic Web.

SEO Held Liable, Fined In Counterfeiting Case

Just because you can rank for a certain term doesn’t mean you should. An SEO firm has been held liable for helping a client sell counterfeit goods. Moral of the story: Think carefully about the projects you choose. You could be a party to a lawsuit if you choose to work on the wrong project. For details just click here: SEO Held Liable, Fined In Counterfeiting Case

What the JC Penney Link Buying Scandal Means for SEO 

In February the New York Times released a story about JC Penney being involved in a link spam scandal . If you missed the story, you can read it by clicking on the words link spam scandal. Basically the company was able to rank high in Google for lots of crucial terms by buying links on unrelated sites right in the middle of the holiday season. Once Google found out about this violation of Google’s terms of service, the links JC Penney paid for were buried in the search engine results. What does this mean for other companies that try to game Google? Don’t do it. You’ll eventually get caught. Read the whole story here: What the JC Penney Link Buying Scandal Means for SEO     

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