I make a living doing SEO and whoever said it's easy is flat out lying. It takes a lot to do SEO right. It's more than just getting a high ranking. A lot of people try to figure out the "magic formula" to try and play the engines, especially Google and end up getting sand-boxed for 6 months.

There is work that goes into it, and even more important than the details behind the page and METAs, is the market research and keyword analysis that goes into it. You can't just target keywords because they are buzzy or sound good.

Best results always come from making sure the keywords are relevant to your content, and making sure what you target is what people are actually searching for. You need to know your market, and this is just the start.

High rankings don't equal more conversions or sales. SEO work WITH and IN ADDITION TO your marketing strategies. A highly trafficked page will only convert if the content is relevant to the person finding it, and as a result, writing your content to appeal to your visitors, highlighting benefits and solving a problem is key.

Tip: Your headers show up in the search engines above the description. This is what attracts a person to click, and when they do, they are going there for that reason (what they read on your listing). Make sure the on page content matches what people are clicking on.

Make that page as convert-friendly and user-friendly as possible. You can never go wrong making sure that what people find is what they are looking for. It makes everything easier