Google’s One-Minute Guide to Search-Based Keywords

New Updates

Around The Web: SEO News You May Have Missed week of 3-19-2011

Here are some news stories that I thought you would be interested in reading. These are all related to Search Engine Optimization. Enjoy. 2011: Year Of Organic Web Some industry experts have been speculating that keyword rich domain names may be the next thing Google targets with its latest algori.... More »

Blekko’s Alternative ‘Slashtag’ Search Engine Launches in Beta

After nearly 3 years of work, Blekko launches its alternative search engine in beta. This new start-up provides an alternative way to search the web while eliminating spam from the search results. Rich Skrenta, co-founder and CEO of Blekko, stated that the main aim of blekko is not to act as a googl.... More »

Is Bing Becoming the New SEO Giant?

In the beginning days of Bing, things looked a little gloomy. Not too many were using the search engine created by Microsoft and there was little hope that it would become anything with much success at all. Often hailed as the "Decision Engine" on the internet, some amazing statistics were recently .... More »

SEO For Chinese Market Could See Battle Between Google And Baidu

Chinese search engine Baidu has said that it will launch an ad-supported, Hulu-like video streaming service, which experts say will apply further pressure to Google as the two search giants fight for the bigger share of the Chinese market. Analysts say that search engine optimization (SEO) is likel.... More »

GOOG-411 To Be Disconnected

GOOG-411 has been the leading way for users with feature phones (smartphones too) to look up and contact businesses for the past three and a half years. This service made it easy for users, as they just had to dial 1-800-GOOG-411, give a company's name and city, and be connected. As of November 11th.... More »

Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site.

“Millions of people use Google each day to find products and services by searching on various keywords,” says Dan Friedman of Google’s Inside AdWords Crew. “This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers. To help you do this, you can use the Search-based Keyword Tool to quickly identify relevant keywords which aren’t yet included in your AdWords campaigns.”

Earlier this year, Google made some improvements to the search-based keyword tool. The company not only expanded the reach to Australia, Canada, China, Japan, and New Zealand in addition to the US and the UK, but users can also now select the currency they’d like to see suggested bids in on the setting page.

Google also added some customization features to the tool this year that could lead to more targeted results for users. These include language/country-specific results and ad/search share filters.